Here is my question: What determines a *good* backlink? For me, I would think a backlink from a high PR site; or one that is on a site or forum related to the link being placed there along with comments that *make sense*; or one embedded naturally within a well written article related in some way to the site being linked to...etc .. What happens to a company's reputation down the line when upon further research the links back to their site are on webpages completely unrelated to their company or on abandoned forums or completely unrelated .EDU/.GOV sites or even porn sites... Someone once told me it doesn't matter where the backlinks come from. If it doesn't matter now, then in the near future I suspect it will ... To all the professionals out there who offer SEO services how can a client be sure the footprint left will not detract in some way from the reputation and growing popularity?
Just something I've been thinking about especially since I outsource this service for my own clients. As I learn and my own small business grows helping people optimize their sites and get listed locally (amongst other things), this question comes to mind.
I just recently read this article below about JCPenny and what happened to them. Many of you may have seen this already, but for those who haven't, I have posted the link below:
msnbc.com business - The dirty little secrets of search
Any thoughts or comments from those in the trenches with their fingers on the pulse?