Does CTR = Clicks per Page View or Clicks per Ad Requests?

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When you refer to CTR (click through rate) for Adsense is this based on the number of ad requests (multiple per page in most cases) or on page views?
#clicks #ctr #page #requests #view
  • Profile picture of the author faceblogger
    It is Clicks/Page Views %
    But when you check the CTR of a particular channel, it will show divided by number of ads that channel has
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