Google Hates You and Your Affiliate Review Site and This is Why...
- SEO |
If you are trying to get your site approved by Google Adwords, the points below are even more important as it is pretty well-established that the AdWords team hates poorly-designed affiliate sites (and for good reason). Addressing the points below will allow you to avoid the dreaded "bridge page" and "site policy" issues that plague most affiliate and product review sites.
If you are trying to rank well via SEO, these points also apply since many of them are closely tied into quality signals that Google uses to rank sites.
Without further adieu, let's get down to why Google hates you....
Your content just plain sucks
A 50-word "product review"? Really? If you expect Google (especially the AdWords team) to take you seriously, how about adding some worthwhile content? It doesn't even need to be a lot. It just needs to be focused and legitimate.
Your content is scraped/copied from other sites & offers no value
This is similar to above. If I land on your site through an AdWords ad that I saw or via a search result, I'm not impressed with the fact that you copied Amazon's product description word for word. I've already seen their product reviews and you just look like an idiot.
Your "product reviews" include 5 lines of crap that do nothing for the end user
If you are going to do a product review, please, at a minimum, add your own spin to it and make it worth reading. Basically repeating "this product is great" over and over is useless.
You don't care about the feedback of your users
Provide your visitors with a way to provide their own feedback - it goes a long way toward legitimizing your site.
You give your visitors no options
A site with a scraped product description, scraped reviews, and 20 affiliate links to the same site can hardly be considered useful. Provide your visitors with options - similar products, alternate vendors, additional content, etc.
You offer no nifty tools to your visitors
Give your visitors something they can use. Cool comparison tools, custom searches, calculators, etc. are all things that will keep visitors coming back. Google will also smile upon your site more often.
You sound desperate since you practically beg for clicks
A few well-placed affiliate links are all that is necessary to generate high CTR without sounding and looking desperate.
Your ego is running the show
Traffic is always good, unless you are paying for it. Stop trying to impress people with how many visitors your site receives when in reality, only 1 in 726 of them actually buys anything. Stop targeting broad terms like "laptops" in your AdWords campaign and learn how to target "buying keywords". I, personally, would rather see 10 visitors to my site per day if 3 of them actually buy something.
You believe TOS equates to "rough guidelines"
NEWSFLASH! THEY DON'T! Terms of Service are exactly that. Stop making yourself out as a martyr. Follow the rules and you will become successful.
Your landing page includes 50 affiliate links
As I mentioned further up, a few strategically-placed affiliate links will suffice. More is not always better.
You spell like a first-grader
For Pete's sake, edit your copy! Why would I buy anything from a site that looks like a first-grader put together? If English is your second language, that's okay - just get someone to proof-read it for you. If English is your first language, grab a freaking dictionary or at the very least make use of a spell-checker.
Your design sucks because you've put forth zero effort
Look at Amazon, Wal-Mart, Best Buy, etc. Their sites are professional-looking (because they are done by professionals). However, that doesn't mean you have to hire a web design company for your product review site. That being said, you do need to put forth some effort so your site looks presentable. Before you make your site live, just ask yourself if your site is a place YOU would buy from. Better yet, ask a friend or family member for feedback.
Well that’s everything! Those are the reasons that you cannot get your site approved for AdWords. Those are the reasons you are having trouble ranking. Those are the reasons your site is not converting.
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