336x280 Adsense Ad Unit

by Terrence Taitt

Posted: 15 years ago 6 replies

Hi all,

I would like to know what kind of Click Through Rates (CTRs), on average, could I expect to recieve on my website, if I am using the 336x280 Adsense ad unit?

#adsense #unit

Natlex 15 years ago

Noone can tell you this. It depends on the market. Some of my markets I get a 2% ctr and others get up to 20% using the exact same layout (slight theme changes but nothing drastic).
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InitialEffort 15 years ago

Depending on your placement and how related your page is to the ads being displaying, you can easily get 5-15%.
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- Terrence Taitt 15 years ago
  
  How do I get a 15-30% CTR?
  
  Thanks
  
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WeddingDances 15 years ago

It all depends on the niche/keywords. but 36x280 is one of high performing ad sizes. You need good ad placements, and make sure the ads blend with the site content
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Terrence Taitt 15 years ago

The 336x280 ad unit will be imbedded to the left of the content articles, and centered below each article, just before the comments section.
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- bay37 15 years ago
  
  Originally Posted by Terrence Taitt
  
  The 336x280 ad unit will be imbedded to the left of the content articles, and centered below each article, just before the comments section.
  
  Just make sure that you are not tricking too many visitors into clicking on the ads before they even start reading the article.
  
  Your CTR rates will depend on: your niche, where your visitors come from, how relevant the ads are, ad placement, etc.
  
  Normally, 5-15% CTR is easy to achieve. Anything above 15% is going to require some testing (unless your website in nothing but Adsense ad blocks, in which case - good luck...).
  
  Thanks
  
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