ugly theme = big money?

15 years ago

i also hate such single page websites with many fake testimonial . I really wonder why people are still buying those products.

Not only theme is ugly, script and method are also ugly .

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ninon 15 years ago

I always wondered that myself, really why?? )
And some of them are really annoying, it seems that the website must to jump off the screen and GRAB THE READER'S ATTENTION! or smth.

Or maybe layouts with the simple, clean, nice and professional style doesn't work in this niche?

I always thought that the more professional the websites looks, the more seriously customers will take you, but maybe i'm wrong
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sndrsndv

15 years ago

ugly sites work very well with made for adsense sites , but more then likely your visitor wont return and you will have to get quality links by yourself as no one will want to link to you.

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JR9982

15 years ago

Originally Posted by ogremagi

I've seen several adsense wsos and they all seem to have butt ugly website themes. I am hesitant to use such an unappealing theme on my sites but I'm confused as to why they supposedly work well. Do you guys really make these types of simple ugly sites? Thanks

It is not the "ugliness" that people like, it's the simplicity, they are less confusing. Think of Facebook vs Myspace. look at the home page. See how facebook has the most simple interface, and myspace has all the crazy images and links making it more confusing.

Obviously there is more to Facebooks success but a simple clean page to capture leads, or for people to click on your adsense will always do better.

and yes, there are ugly sites making money, but that doesnt mean you need to have an ugly site too. take what works from them, and leave the "ugly".

Again, don't think ugly, think simple and clean, what stands out? If you have an adsense site, then make sure your adsense links stand out more than anything else.

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paulgl

14 years ago

Originally Posted by JR9982

Again, don't think ugly, think simple and clean, what stands out? If you have an adsense site, then make sure your adsense links stand out more than anything else.

LOL! I've been saying that for years here. The biggest, baddest sites
are sure using some plain/ugly themes, aren't they?

Paul

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Lucid

15 years ago

Ugliness is in the eye of the beholder. Whether a site is pretty or ugly looking, if the selling message is compelling, and easy to follow, people will buy from it. As JR above points out, people like simple. Use the KISS principle. All the bells and whistles such as fancy graphics do little to close the sale.

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howtomakemoneyonline

15 years ago

Ugly themes and ugly content leave the visitor looking for somewhere else to go, guess what they click more ads, go figure. The trick is getting the amount of search engine visitors to these sites. Any ideas?

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Natlex

15 years ago

Ugly themes work in the short term to increase CTR but in the long run you are probably losing out on links, visitors and might possible be banned by google. Think of all those people using xfactor themes that got banned by google... Many claimed to have great content but navigation on those sites is poor and when a user lands on the page they see adds...

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InternetMarketingIQ

15 years ago

The bottom line is that if you want people to click your ads you need your content to match the intentions of your visitors. Most crappy looking themes simply put the ads in front of the visitors.

I am always amazed at how many people don't get this very simple concept. I see some excellent websites and the Google ads are "Buried". They are in the bottom or off in a side bar or below the fold.

If you want to use Adsense as a Revenue source them put it front and center.

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DylanC

14 years ago

Some ugly sites do well. Check out one of my post about incredibly successful ugly sites.

3 Ugly But Incredibly Successful Sites | CashJournals of DylanC

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wackiin

14 years ago

back when I was big into dating I tested quite a few really nice sites I spent 2/3k on against some of the ugliest designs I could come up with and the ugly out preformed the really nice every time.
Dont know what it was they both where setup the same and promoted the same

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Xempes

14 years ago

I think ugly themes are easier for people to navigate and that is why they make more money.

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yukon

Banned 14 years ago

Why do so many people on this forum confuse simple with ugly?

Craigslist isn't ugly, Craigslist is dirt simple, why should they bloat their pages full of crappy theme images when it serves no purpose for traffic (they don't & shouldn't)?

Most IMers & new webmasters get caught up in pretty shiny objects (themes), which suck at conversion rates.

[Read this!]

Web traffic does not like to make decisions, keep it simple!

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jushuaburnham

14 years ago

Because they put too much effort in it promoting their site perhaps thier niche or their keywords are very selling that is why they earn a lot regardless of the appearance of the theme.