Okay, so I'm thinking of starting a new domain. It's got medium competition and searches for the exact keyword of about 20k/month. Unfortunately, all EMDs I search for are taken. I know it's been addressed before, but I'm still uncertain whether it's okay to do a hyphenated domain name. If I'm not going to be advertising where people have to hear my name, and most business will be derived from search engine results, then does it matter? Also, the only available version is a .net but from what you guys say, that's no big deal. Will the hyphens seriously damage my ability to get high up in the SERPs? And is it better to use a throw-away word rather than hyphenate?
So, just as an exampe:
instead of redapplecozies.com, I'd be using red-apple-cozies.com or is redapplecoziesnow.com better?
Whatcha think?
ETA: If I'm not able to buy the domain right this second, can I build a subdomain on another site and have it redirect? Or if I use an existing domain for the redirect? I don't really understand how redirects work as far as ranking.
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