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Adwords Question: Does It Take Time To Really Kick In?

by J.Knight
9 replies
  • SEO
    • |
I've just recently set up my first Adwords campaign [shock] and I'm running quite conservatively right now, with a max of $0.10 (it's for a squeeze page, so I'm not willing to pay big bucks for a visitor) until I get used to the system, and learn what I'm doing.

The impressions have just starting coming (only 4).

My question is, will the campaign have a 'break in' period?

JK
#adwords #kick #question #time
  • Profile picture of the author dburk
    Hi JK,

    How long have has it been since you first launched?

    The Search Network usually kicks in right away but the Content Network can often take a couple of days before the impressions ramp up there.

    There are other factors like your quality score that may adjust over time based on your CTR and this can effect your number of impressions.

    I generally set my initial bids high, to see where the potential traffic is, and then I lower them gradually to bring them in line with my budget.

    Also keep in mind that reporting is not real time, it can be delayed by as much as 3 hours.
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  • Profile picture of the author J.Knight
    I tried the content network first, with image ads, as I was told I could get a lower CPC. But, after waiting about 5 days, there were no impressions.

    So I added a text search network ad less than 2 days ago, and it has brought the 4 impressions so far.

    Is there a 'teething period' though?

    Maybe I'll try a higher bid, and then lower as required.

    JK
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    • Profile picture of the author dburk
      Hi JK,

      Sounds like you may be biddig too low. Many webpages on the content network show only one ad unit. It your bid is not high enough to reach at least position 4, then you will have far fewer impressions.

      When you run an image ad, your bid has to be high enough to replace the highest bidder in that ad unit. With text ads you could be as low as 4th bidder and still get plenty of impressions.

      Try testing higher bids to see what happens.
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      • Profile picture of the author J.Knight
        Originally Posted by dburk View Post

        Hi JK,

        Sounds like you may be biddig too low. Many webpages on the content network show only one ad unit. It your bid is not high enough to reach at least position 4, then you will have far fewer impressions.

        When you run an image ad, your bid has to be high enough to replace the highest bidder in that ad unit. With text ads you could be as low as 4th bidder and still get plenty of impressions.

        Try testing higher bids to see what happens.
        Your logic makes sense.

        The thing is, I bought a WSO claiming 1 cent clicks with Adwords. He did say that some niches will require more (nice get out clause).

        I don't want to give away the product, but suffice to say it meant using image ads.

        JK
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        • Profile picture of the author dburk
          Hi JK,

          The competition level is different for each keyword. You will probably need to do keyword research and come up with thousands of different keywords to test your ad on.

          You can try placement ads on high volume sites using PPM instead of PPC. If you craft an image ad that get very high CTR and can buy the impressions a very low cost then, yes $0.01 clicks are possible, but you are likely getting what you are paying for, traffic that has very little value.

          I would rather pay $3.00 per click to get traffic worth $10 per click, than pay $0.01 per click for traffic worth $0.01 per click. Value is relevant!
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          • Profile picture of the author strauss
            Split testing your Google AdWords ads brings you a lot of benefits. One of them is that it increases your click through rate like crazy. And this will of course drive highly targeted visitors to your site.
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            • Profile picture of the author FrankRumbauskas
              Here's the issue you're having:

              Your historical click-through rate is a HUGE factor in calculating your quality score and overall ad position and bid costs. Of course, as a newbie to AdWords, you are at a huge disadvantage because you are starting out at zero, vs. guys like me who have been on AdWords for 6 years and built up lots and lots of click-through rate history.

              So, what you need to focus on right now is NOT so much on converting sales, but on getting a HIGH click-through rate. You do this by using the powerful Keyword Macro tool, which automatically inserts the user's search phrase as your ad headline, along with more enticing ad copy and offers in the ads. You do it like this:

              Ad Headline (when you create your ads):

              {KeyWord:default text}

              Default text is what appears in place of the user's search phrase in the event that it is over 25 characters long.

              After a few weeks you will have a very nice click-through rate and then can gradually move from optimizing your campaigns for high click-through rate, to optimizing for high sales conversions.

              Hope this helps.
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              • Profile picture of the author Nutrifitness
                Originally Posted by FrankRumbauskas View Post

                Here's the issue you're having:

                Your historical click-through rate is a HUGE factor in calculating your quality score and overall ad position and bid costs. Of course, as a newbie to AdWords, you are at a huge disadvantage because you are starting out at zero, vs. guys like me who have been on AdWords for 6 years and built up lots and lots of click-through rate history.

                So, what you need to focus on right now is NOT so much on converting sales, but on getting a HIGH click-through rate. You do this by using the powerful Keyword Macro tool, which automatically inserts the user's search phrase as your ad headline, along with more enticing ad copy and offers in the ads. You do it like this:

                Ad Headline (when you create your ads):

                {KeyWord:default text}

                Default text is what appears in place of the user's search phrase in the event that it is over 25 characters long.

                After a few weeks you will have a very nice click-through rate and then can
                Hope this helps.
                HI
                I've been doing that now for a long time...hmmm...seems like I need the help with the next step..."gradually move from optimizing your campaigns for high click-through rate, to optimizing for high sales conversions."
                So I bought your report and now I am setting up the tracking conversions(someone is doing it for me).........when Should I stop using the KeyWord Insertion ? or should I?

                Thank you!
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                • Profile picture of the author strauss
                  To succeed with Google AdWords and make profit, testing is very important and crucial.

                  There are times when your ads will need revising, so make sure that you check up on your Google AdWords ads. Always make sure that you make those small changes that you think can make your AdWords ads perform better.

                  Make sure that you test and make changes to one Google AdWords at a time. The result of this is that you will be able to spot that magic change that will make the difference in your entire Google AdWords marketing campaign.
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