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Facebook PPC - Per Click or Per Impression?

by beyondyours
10 replies
  • SEO
    • |
Hey Guys

What do you suggest with Facebook Ads for a local business?

Per click or per impression?

Thanks.
#click #facebook #impression #ppc
  • Profile picture of the author McBrett
    Click through rates on Facebook are typically a lot lower than on search engines like Google. From my experience, most people get a better return paying per click for that reason.

    Since people aren't actively looking for whatever your selling (like on Google), Facebook ads will almost always have a lower CTR.

    But don't take my word for it. I would test them both.
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  • Profile picture of the author Jabapo
    Since your using Facebook thru local business, i do prefer per click basis. Good results.
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  • Profile picture of the author iAmNameLess
    What they said. Pay per click is better with facebook. Although, you should be trying to get more search engine traffic!
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  • Profile picture of the author tessa
    Originally Posted by beyondyours View Post

    Hey Guys

    What do you suggest with Facebook Ads for a local business?

    Per click or per impression?

    Thanks.
    You can move with pay per click option. Because we can't be sure on how many clicks are happened in impressions. Even-though if there is no clicks we want to pay for impressions.
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  • Profile picture of the author seoindiaforu
    I will go with Pay Per Click.
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  • Profile picture of the author jsmith2482
    I actually use both. Start out with PPC and tweak daily, since FB tells you your CPC daily. Once you get a good CTR then go to impressions.
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  • Profile picture of the author beyondyours
    What is good CTR on Facebook?
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  • Profile picture of the author mikemac1
    As mentioned above, testing is really the only way to get the right answer but just some advice/recommendation since you are targeting local KWs...go with CPC (and this has been mentioned by others here on the forum and I saw this myself running a few campiagns) as opposed to CPM as you could get a ton of wasted impressions from ads being run in apps.

    And a good CTR is totally subjective, it really depends on your target demo and your ad copy...most really good campaigns on FB will get a .15 but that will drop pretty quickly as your ads get stale, so you'll have to keep updating the pics, headline and copy to keep it delivering.
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  • Profile picture of the author beyondyours
    brilliant! thank you!
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