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Strange Adword Ad Format

by CAPTCHAbiz
4 replies
  • SEO
    • |
Hey Warriors,

Few days back i started promoting my new site using adwords, so
in my camapign i set this ad:



So technically the 'keyword' tag should auto insert keyword in headline OR it will simply show "Get 10 Gigs Sales A Day"

However strangely adwords shoing my text link too in heading seperated with a '-'

LIKE:




I mean i have started using adwords after 6 months so
am i missing something?

Can adwords automatically make "text" link to hyperlink?

Nothing to worry here just curious on this kind of ad format.
#adword #format #strange
  • Profile picture of the author Lucid
    This is just the new feature out a month ago. If your ad appears above the SERPs, the first description line will be appended to the title line with a dash in between and make it look like a longer title. Your description line however has to end with a punctuation. It's something to consider when writing your ads if you qualify to be above the SERPs.

    Note that this is supposed to be just a test. They may revert back to the original format. For example, quite a few months ago, the ads on the right side had their description lines melded. For example, the first ad there in your image might show like:

    Things people are willing to do
    for £5

    But I don't see this anymore so I guess they decided it wasn't a benefit. That too affected the way you'd write ads in some cases.

    Also a new "feature" is showing your display URL in lower case even if you used capitals. My understanding is that it is here to stay although I and many others said that if you capitalize, the way you did in your account, your CTR is generally better. Google has a different opinion.
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    • Profile picture of the author CAPTCHAbiz
      Originally Posted by Lucid View Post

      This is just the new feature out a month ago. If your ad appears above the SERPs, the first description line will be appended to the title line with a dash in between and make it look like a longer title. Your description line however has to end with a punctuation. It's something to consider when writing your ads if you qualify to be above the SERPs.

      Note that this is supposed to be just a test. They may revert back to the original format. For example, quite a few months ago, the ads on the right side had their description lines melded. For example, the first ad there in your image might show like:

      Things people are willing to do
      for £5

      But I don't see this anymore so I guess they decided it wasn't a benefit. That too affected the way you'd write ads in some cases.

      Also a new "feature" is showing your display URL in lower case even if you used capitals. My understanding is that it is here to stay although I and many others said that if you capitalize, the way you did in your account, your CTR is generally better. Google has a different opinion.
      Hey,

      Thanks for the info.

      Also to confirm this ad is getting higher CTR then my other 3 ads. By now i love this feature!
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  • Profile picture of the author masterjani
    I have also experienced it.But after some time it changed automatically.Google trying new things all time.
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