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Important Domain Buying Question

by Warrior Y
10 replies
  • SEO
    • |
Hi there,

Say you have a totally new domain but you don't want to wait the 2-4 months it takes google to "trust" new domains and rank them well.
Can you buy an aged domain and use the 301 redirect to redirect it to your new domain and in this way earn google's trust in the aged domain and avoid waiting through these 2-4 months?

Thanks in advance!
#buying #domain #important #question
  • Profile picture of the author masterpeez4py
    yes you can buy an aged domain and use redirect. it is also goood.
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  • Profile picture of the author P.Sharma
    you could do that but if your new domain has very less links then google can identify this easily. Invest some time into building good backlinks on your new domain and then use the 301 redirect. I know this from personal experience
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  • Profile picture of the author affilorama-portal
    If you are going to buy an aged domain anyway, why not just use the aged domain and forget about a new one? Save the money you will be spending on registering a new doman and add it to your "aged domain fund" as aged domains can be quite expensive.
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  • Profile picture of the author mysterrio
    Originally Posted by Warrior Y View Post

    Hi there,

    Say you have a totally new domain but you don't want to wait the 2-4 months it takes google to "trust" new domains and rank them well.
    Can you buy an aged domain and use the 301 redirect to redirect it to your new domain and in this way earn google's trust in the aged domain and avoid waiting through these 2-4 months?

    Thanks in advance!
    I could be wrong here but I think there are ways to get google to rank you pretty good if you use the right things like key words ect. I know with my site I went form no where to page 4 in just 5 days. All I did was use keywords and great content updated frequently. And it was a new domain!
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    • Profile picture of the author Warrior Y
      Thanks guys,

      you could do that but if your new domain has very less links then google can identify this easily. Invest some time into building good backlinks on your new domain and then use the 301 redirect. I know this from personal experience
      P.Sharma, say I blast that new domain with backlinks for the first 2-3 days and then do the redirect, do you think that will work? If not, what would be your backlink building plan before applying the redirect and through the course of how long would you do it?

      If you are going to buy an aged domain anyway, why not just use the aged domain and forget about a new one? Save the money you will be spending on registering a new doman and add it to your "aged domain fund" as aged domains can be quite expensive.
      Affilorama, I was thinking of doing that but trying to find a good name for my new site this way is too frustrating.
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      • Profile picture of the author seoxcell
        Points to be kept in mind while buying domain.
        1. Domain name should be with .com suffix and should be associated with your website.
        2. Domain suffix should be part of domain name.
        3. Content of website and domain should always match gives possibility to get good rank in search engine.
        4. Domain name should be easy and unique.
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        • Profile picture of the author joy1986joy
          In my point of view you should make some good backlinks and get the reputation. It will be better then a redirect. It will reduce your cost also. And it is a white hat procedure too.
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        • Profile picture of the author Fenris Lloyd
          Originally Posted by Warrior Y View Post

          ...Say you have a totally new domain but you don't want to wait the 2-4 months it takes google to "trust" new domains and rank them well.
          Can you buy an aged domain and use the 301 redirect to redirect it to your new domain and in this way earn google's trust in the aged domain and avoid waiting through these 2-4 months?...
          You can definitely get an aged domain and then do a 301 to your main site, but it will only transfer link juice not any trust factor of the aged domain. So if you wanted to use the age factor to blast out a ton of backlinks to the old domain without worrying about getting sandboxed, then after doing so you then set a 301 to your new domain then you'll get the link juice from those backlinks passed through to the new domain, or if you picked up an aged domain that already had a tremendous amount of backlinks which are still indexed then you could do a 301 and get that link juice as well. The link juice will get passed to the new domain in either case, but it won't be 100% (in several interviews Matt Cutts has explained there's some loss of linkjuice through a 301).

          If you're thinking that by doing the 301 from the old domain to your new domain that your new domain will now have the same trust factor as an aged domain and be safe to just massively blast out backlinks for the new domain, then it doesn't work that way. The 301 from the old domain isn't going to give you any benefit for that at all, you're new domain will still be a new domain regardless of any redirects to it.




          Originally Posted by seoxcell View Post

          Points to be kept in mind while buying domain.
          1. Domain name should be with .com suffix and should be associated with your website.
          2. Domain suffix should be part of domain name.
          3. Content of website and domain should always match gives possibility to get good rank in search engine.
          4. Domain name should be easy and unique.
          That doesn't even address the OP's question at all, but I'll make an observation about it anyway. Those points you listed don't necessarily need to always be the case. They can be factors to consider at times but they don't always matter.
          1. if you're planning to create a brand in which people might remember your domain name later and type it directly in the address bar then .com is a good idea. Visitors might remember the domain name itself, but the most common tld people will type in is .com.

            As far as the search engines are concerned the .com doesn't really matter that much. A global tld is a global tld, if you have a decent website with good SEO then a .com, .net or .org should do equally well in the serps if all other factors are the same. If you do a better job at SEO and site promotion than your competition then even a .info .biz or any other global tld could outrank the competitions .com.
            .
          2. I'm not even sure what you mean by that, unless you're talking about branding. If you mean that you're site name, logo, etc should include the tld, then again that only matters if you're expecting visitors to type you're name into the address bar. If you have a .com then it doesn't even matter then since that's the most likely one they'll try, but anything else it would make a difference. If all you're traffic is likely to come from links then it doesn't matter at all.
            .
          3. it might help some to have keywords in your domain name, but if you choose to use some type of brandable name then you can easily overcome that factor. If you do a good enough job at SEO and SEP, then you can rank any domain name for any niche. For a lot of MFA sites or affiliate marketing sites then having keywords in your domain name is a slight advantage, but for most sites it isn't necessarily that big a deal.
            .
          4. Pretty much the same as the other points, an easy and unique name is only really necessary if you expect people to ever type your domain into the address bar directly. If you're expecting you're visitors to only be coming by clicking on links (either one of your backlinks or your listing in the SERP) then it doesn't matter.

          Usually I'll always go for a .com for my prefered name if it's available. If it's not available though I don't worry too much about it. If I have a good reason for wanting that name then I'll take another global tld, if I'm not married to the name then I may look to see if a second or third choice is available in a .com. It really depends on the monetization method and what I'm planning to do with the site.

          In most cases if I'm planning to create a brandable name from my website then I'll try to make sure I do what you say in points 1 and 4. If I'm wanting to just target visitors in a particular niche that's got some good competition for my keywords and my main traffic source will be from the SE then I'll make sure I do what you say in point 3. Sometimes I'll do one way or the other, other times I'll try to do them all 1, 3 and 4.

          If I actually understood what you meant about point 2 correctly then I haven't actually cared about that since the dotcom craze back in the late 1990's.

          If you weren't talking about branding though in point 2 then I'm not sure what you actually meant. (In one sense of course the suffix is always part of your domain name, but from a technical aspect it isn't actually a suffix. The suffix is actually just the top level domain, and then your domain name is a subdomain on that tld. If you then have any subdomains on your site they're subdomains on the subdomain on the top level domain. For the website www.example.com the www is a subdomain of example which is a subdomain of com, or you could also say www is a 3rd level domain, example is a 2nd level domain, and com is a top level domain. None of that really matters though, we all know how they work. lol)




          Originally Posted by joy1986joy View Post

          In my point of view you should make some good backlinks and get the reputation. It will be better then a redirect. It will reduce your cost also. And it is a white hat procedure too.
          That's the best advice.
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          • Profile picture of the author Warrior Y
            Wow, thanks a lot Lloyd!

            Can you send me a link where I can read more about the fact that the 301 redirect does not transfer trust?
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  • Profile picture of the author Fenris Lloyd
    I can't give you a link about what isn't transferred because any real authorities on the topic don't actually discuss what isn't transferred. That's because the real answer is a 301 doesn't transfer anything other than what it redirects. The actual authorities on the topic only explain what the 301 actually does, not what it doesn't do.

    In other words, it isn't so much a factor of what a 301 doesn't transfer. It's a matter of understanding what a 301 actually does. A redirect isn't really transferring anything at all, the redirect is simply a road sign pointing to a new location.

    When you set up a redirect all you're actually doing is placing that sign on your old domain. It basically just says "we've moved, if you got sent here, then go here instead." A 301 says it's a permanent move and a 302 says it's a temporary move. Any visitors or spiders that follow a link pointing to the old site will be redirected to the new site.

    The effect of this is when the spiders follow the original backlink, they'll go to the old domain get redirected on over to the new domain, and then in the case of a 301 will count that backlink as one for the new domain when it includes it in the index. Let me restate that again - Even though the actual backlink might point to olddomain.com it's treated in the index as though it points to newdomain.com so the new domain gets credit for all the backlinks pointed at the old domain.

    That's great because now you're new domain gets the benefit from all those backlinks to the old domain. The quantity of backlinks is counted. The PR of the backlinks is counted. The relevance of the backlinks is counted. What ever trust is established because of backlinks from good or bad neighborhoods is counted. Every factor determined by the number and type of backlinks will be calculated as if those backlinks were pointed at the new domain. (because this has been abused in the past, Google has made adjustments to damper the effect though so it's never 100%)

    OK, so what isn't in that equation?

    The age of the domain, the ip address of the old domain, the hosting company of the old domain, the registrar information of the old domain, any factor that's actually based on the old domain itself.

    Anything pointing to the old domain will be counted as if it were pointing to the new domain (even if it might be discounted slightly), but no actual information about the old domain itself is being transferred. So any trust created by the backlinks themselves will create the same type of trust for the new domain, but any trust created by actual factors about the old domain itself won't affect the new domain. The trust created by factors of the domain information itself (age, ip, etc) will still be based on the actual information of the new domain.

    It's also worth noting that any SEO for the pages themselves will be based on the content of the new pages, no value applied to previous pages on the old domain will be retained. If you have the exact same pages on the new domain, then they'll receive the same value as before, if they're different then it'll be indexed based on the current content.

    You can find many threads and posts on many blogs and forums that purport to explain why they think trust is passed or not, but those aren't the real authorities. The only real information you'll find from actual authorities on the topic is the same explanation I gave about what a redirect actually does.

    Since this also happens to be how the redirect was designed to work by the w3c, it makes sense it actually would work that way. lol

    Hope that helps,
    Fen


    ---
    So if all you're getting is the value and trust of the backlinks themselves, and that value may even be discounted, then why would anyone want to buy an old domain to redirect? Wouldn't it just be better to make backlinks to the new domain?.

    Well the side effect of using a redirect from an old domain to a new domain though is that you don't need to worry about link velocity. First there will probably already be a ton of backlinks to the old domain. Second you can probably get away with blasting out massive amounts of backlinks to that old domain without getting penalized at all. So you can take advantage of the situation by doing exactly that, blast out as many backlinks as you can manage to get. Then give it a few days for those links to start getting indexed for the old domain, and then do a redirect to your new domain. This lets the SE know that the massive backlinking was done by a trusted site, then after letting it determine that... you set up a redirect to the new domain. Now as the spiders follow those backlinks, they'll find them now pointing to you're new domain and credit the value for indexing the new domain.

    If the old domain has 500 thousand backlinks and you redirect it to the new domain, there isn't any link velocity involved. When you first set up a new domain and then start backlinking, you might be concerned about setting up a hundred thousand backlinks on the first day. But, the SE knows the difference between backlinks directly to your site, and the links to your site that come from a redirect. So you'll get most of the value from those 500k backlinks, but don't have to worry about any possible penalty from building too many backlinks too fast.

    Once you've done that though, you'll want to just leave the redirect in place to deal with all those backlinks, but any future backlinks you'll want to just make in a reasonable amount to the new domain directly. There's no reason to continue building backlinks to the old domain after the redirect is already in place.


    Note:
    At one time there was a BlueFart way of spoofing a high PR by using a redirect, which is partly what leads to a lot of confusion in peoples minds today. If you put a 301 or 302 on siteA pointing to a high PR siteB then it would cause the siteA to show the same PR as siteB. It wasn't actually a true effect though, it just spoofed the displayed PR for a site. It was a temporary effect anyway, after the redirect was removed the higher PR would only show for siteA until it got crawled again.

    So if anything the trust factors of the new domain will be transfered to the old domain from a redirect, which is the reverse of what you're actually trying to accomplish for your new site.
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