AdSense Hover Highlighting Their Ads...

by ttomp13

Posted: 15 years ago 10 replies

AdSense seems to be doing some testing again...

My CTR today is unusually low...

When you hover over an ad, that ad turns salmon color...

This does NOT blend at all!
And on my sites, is absolutely killing my CTR.

Anyone else notice this:

#ads #adsense #highlighting #hover

VoyagerMike 15 years ago

Google allows you to change the color theme of the ads. Log into your adsense account and see if they will let you change the hover color.
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- ttomp13 15 years ago
  
  Originally Posted by VoyagerMike
  
  Google allows you to change the color theme of the ads. Log into your adsense account and see if they will let you change the hover color.
  
  This is not something that can be changed. I have looked, and looked again,
  but there is no setting to fix this.
  
  Also, this seems to be going on sometimes... like AdSense is Testing it to
  see if it "works." I'm only noticing the testing in Firefox, which happens to
  be the browser that the majority of my visitors use.
  
  20 minutes ago, all of my sites were displaying the hover, and now they are not.
  
  Thanks
  
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grotto_from_canada 15 years ago

my ctr is down a lot today as well
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- ttomp13 15 years ago
  
  I'm not the type of dude who comes on here and says, "Oh my CTR is down."
  
  I see a lot of people do that. (Not saying you're one of them Grotto_from_Canada)
  
  Obviously, CTR varies.
  
  I earn a good amount of money online each month with AdSense, but today,
  CTR has gone down to an all time low.
  
  Last time my CTR was this low was when I placed my ads below the
  fold, and made them rainbow colored. Then I watched Joel Comm. lol
  
  One of my sites gets 1,000+ unique visitors a day, and usually my earnings
  are pretty good by this time, but as of right now, earnings are sitting 10 to
  20 times less of what they normally should be.
  
  Thanks
  
  1 reply
  
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  paulgl 15 years ago
  
  Why should that have anything to do with CTR?
  
  However, that option is not available to regular adsense users
  as far as I know.
  
  Paul
  
  Thanks
  
  1 reply
  
  Signature
  
  If you were disappointed in your results today, lower your standards tomorrow.
  
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  ttomp13 15 years ago
  
  Originally Posted by paulgl
  
  Why should that have anything to do with CTR?
  
  However, that option is not available to regular adsense users
  as far as I know.
  
  Paul
  
  Hey Paul.
  
  Any style change that is made will affect your AdSense CTR.
  
  In this case, users hover over a link, and a huge salmon background color
  appears behind the advertisement. This salmon color doesn't match any
  other color on my website. Furthermore, it screams advertisement to the
  user.
  
  To me, it's conclusive that AdSense is testing the hover, since the hover
  was only appearing on Firefox, and at certain screen resolutions.
  
  Currently, my advertisements, along with the advertisements of many
  other AdSense Publishers have gone back to normal. (Normal being that
  the ads don't display the salmon colored background during a hover.)
  
  Since things have gone back to normal, I have seen a few clicks on my
  advertisements. Go figure. lol
  
  We will see if the AdSense stats manage to catch up with themselves, but
  for now, it seems like today was just a lost day for a lot of us AdSense
  Publishers. (Or maybe a gained day, depending on how the hover favored
  other publishers.)
  
  PS: I rarely check my AdSense account. It just so happens that I noticed
  my ads were displaying that weird hover... so I decided to check my
  account come to find that my earnings were way low for that time of day
  
  Thanks
  
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wyuguy 15 years ago

I noticed the same thing, I can still see the hover effect
as of CTR, it is lower than yerterday.
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thebitbotdotcom 15 years ago

Highlighting would definitely negatively affect Adsense revenue. Blending is key to Adsense. That is like the first rule everyone learns.
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- paulgl 15 years ago
  
  How on earth does it effect CTR???????????????
  It changes color when HOVERING!!!!!!!!!!!!
  
  I guess any mouseover effects are detrimental then.......
  
  Of course they have gone back to "normal."
  
  There was no testing. Javascripts get mixed up glitches all
  the time.
  
  Internet Explorer FAR exceeds any visitor base of firefox....
  
  I don't know people. You would not see the salmon color
  unless hovering....so again.....it does not effect blending at all.
  Would not effect CTR:
  
  "OH NO! When I pass my mouse over this part the color changes!
  Horrors! I will not click! No click for you!"
  
  That's just crazy.
  
  Blending is a bad idea anyway.
  
  Paul
  
  Thanks
  
  Signature
  
  If you were disappointed in your results today, lower your standards tomorrow.
  
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ttomp13 15 years ago

Everything has gone back to normal for today, folks. Hopefully the highlighting continues to stay out of the picture.
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