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PPC on Estimated CPC

by VanessaB
7 replies
  • SEO
    • |
Edited: Read several books (including the ones mentioned in this thread) already, and none of them answered this question.

Hi everyone,

When I look at the estimated CPC that Google gives in the GAKT, is that estimate for the search network or the content network?

-Dani
#cpc #cpm #estimated #ppc
  • Profile picture of the author tyronne78
    There is a guy out there by the name of Perry Marshall, buy his book, it only costs like $50, he'll save you a lot of time and money.
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    • Profile picture of the author VanessaB
      Thanks Tyronne. I think I actually have that book around somewhere, but I thought it was pretty old.

      -Dani
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      • Profile picture of the author Aussie_Al
        Try Kevin Huttos course (should be in the WSO section)
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        • Profile picture of the author VanessaB
          Edited in the hopes of answer.

          -Dani
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  • Profile picture of the author DudleyDog
    Originally Posted by DanielleS View Post

    When I look at the estimated CPC that Google gives in the GAKT, is that estimate for the search network or the content network?
    The only numbers that Google gives out that I truly believe are the ones in their Billing Summary
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  • Profile picture of the author thecableguy
    When I look at the estimated CPC that Google gives in the GAKT, is that estimate for the search network or the content network?
    It's for the search network. If you're trying to use it for calculating the CPC for Adsense keep in mind unless you have a Google searchbox on your site you're getting content network CPC (70% but significantly lower).
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    • Profile picture of the author VanessaB
      Originally Posted by thecableguy View Post

      It's for the search network. If you're trying to use it for calculating the CPC for Adsense keep in mind unless you have a Google searchbox on your site you're getting content network CPC (70% but significantly lower).
      Thank you. I was trying to estimate the cpc of an adwords campaign, and was debating between the search network and the content network. Your answer helped a lot. Thanks.

      -Dani
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