I am new here but I already love this place. I have already learned few things about SEO here thanks to you all. I have two questions about SEO if you allow:
1. I am thinking about changing my website a bit. As I learn about marketing I get new ideas on how website should be created and how should look like. If I make serious changes to my website(but still with the same domain and the same target, clients, products)) will it influence my position at Google much? If I leave "old" website on my server will it help in some way? Or will I have to build my position from scratch again. My domain is 4 years old now.
2. I am not from US. I live in Europe. If I use all the socialmarkers(and other strategies) that work with US websites, will it help my website rankings at google in "local" rankings?(when I search Google I can use "whole" or "local/in your language" option) Or should I look for back-links only in my local area(websites in my language)?