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Is It Good To Target Less Common Search Terms?

by DeluxeHost
3 replies
  • SEO
    • |
I don't fully understand how this works with optimizing your site for certain keywords. For example, the most searched for keyword when people google a web hosting company is the word, "hosting". That word is also the most optimized keyword for hosting companies and it is more expensive to buy adsense for it.

Am I thinking wrong to stay away from "hosting" and try to optimize my site for a less common keyword like "host", "web host" or "web server"? I figured my site would have a higher rank when people use these less common search terms than I would if I optimized for the more common search terms like "hosting" that have so much competition, I have no chance to show up on the first page.

Thanks for your help.
#common #good #search #target #terms
  • Profile picture of the author JMcGee2010
    Yes it is good to target less common search term. For the instance of hosting...it be in a page on any type of hosting, like a party. If you want to optimize a page you should break down the keywords. The word may get less monthly searches but the traffic should be more targeted.

    Example:

    hosting
    web hosting
    cheap web hosting
    cheap web hosting company
    cheap web hosting company for beginners

    Just an example off the top of my head....You see how each one gets a little more specific. You should target what are known as "long tail" keywords, especially if you are just starting out. For more information on long tail keywords, just do a google search similar to "long tail keyword article" and you can find more than enough information to get an understanding.
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    • Profile picture of the author DeluxeHost
      Originally Posted by JMcGee2010 View Post

      Yes it is good to target less common search term. For the instance of hosting...it be in a page on any type of hosting, like a party. If you want to optimize a page you should break down the keywords. The word may get less monthly searches but the traffic should be more targeted.

      Example:

      hosting
      web hosting
      cheap web hosting
      cheap web hosting company
      cheap web hosting company for beginners

      Just an example off the top of my head....You see how each one gets a little more specific. You should target what are known as "long tail" keywords, especially if you are just starting out. For more information on long tail keywords, just do a google search similar to "long tail keyword article" and you can find more than enough information to get an understanding.
      Thank you James! Very helpful
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  • Profile picture of the author hostas
    when your target is less common search term then will be easier with SEO.
    of course if you have enough time and money (advantage ) you better target to the most searched keyword
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