We have failed, miserably.We've built 25 or 30 websites (14 are still up), did niche keyword searches on Google and, using KW and other tools, did what we thought was decent SEO. We made sure there was at least some quality content on every site. (article writing is not one of our favorite things to do but my wife has well over 300 articles on eZine and Associated Content)).
No matter what we did (and we spent a fair amount of time here on the Warrior forums trying to learn), nothing seemed to work.
I think our biggest shortcoming was not following through with anything long enough to make it work. We'd put a site up and if traffic didn't start coming within 2 weeks, we figured it wasn't going to work and build another one. A couple of them did generate a little bit of traffic but the conversion rate was non existent. We did earn about $100 on Adsense last year.
It's not that we didn't know what to do, for the most part, it's that we didn't execute what we know very well at all. And, as the old saw goes, the definition of madness is to keep doing it the way you've always done it and expect to get different results.
Toward the end, just before Christmas 2010, we stopped doing anything. In effect, we quit. Finally disillusioned. Assessing what we did and the results, the reality was, it was a giant wheel spin. Total dollars earned over 3 years, about $350.
I apologize for this lengthy preamble, but now the question. One of our sites, I thought, was decently done. It looks professional, it's got a fair amount of content, and it's on a subject I feel strongly about in a huge market niche. One guru we trust who's made a lot of money out here told us the site would never do anything because it was in a niche that was too big and there was too much competition.
The site has been up about 14 months. I havn't done a thing to it since I put it up. We were hoping it would do something but after 3 months and only two affiliate sales and very low traffic, and a non existent page rank on Google, we forgot about it and moved on.
Yesterday, I was bored and decided to cruise our sites just to remind myself of what we did and see if any of them were an embarrassment. When I checked the site in question, I discovered it has #14 rank on Google for our main keywords. Huh? I checked it again. And again. Yep. The site has apparently come from off the bottom of the barrel to a pretty decent ranking, with no help from us. At all.
The Web Rank toolbar on my Firefox browser (which may or may not be accurate) has the following:
Google: 2/10; Alexa: 16,207,540 (gulp!); Compete and Quantcast ranks n/a; pages indexed in Google, 15; pages indexed in Bing, 11; pages indexed in Yahoo, 13; Google backlinks, 0; Bing backlinks, 6; Yahoo backlinks, 29; Alexa backlinks, 1.
These numbers are not really all that impressive. (not sure what 'Google 2/10' means) So how does the site rank #14? Could it be a reflection of the recent Google slap re content sites?
The question: what should we do about this? I don't think we should waste what appears to be an opportunity to enhance the Google ranking even more. We'd appreciate suggestions of the most expedient actions to take.
More articles? I believe the onsite articles I wrote plus the articles my wife wrote are the main reasons for the site's huge improvement in PR. So, yeah, I guess, like it or not, more articles have to be written. (guess we could outsource that)
More backlinks? I've been reading where this is vastly overrated and not really all that effective. Facebook? Twitter? Again, some successes but most who try it, apparently fail. Beef up the onsite copy to enhance conversions? (there is no sales/squeeze page per se. It's very low key, with emphasis on useful information). YouTube?
Maybe I'm answering my own question but all of this stuff could be farmed out. However, it would require a certain amount of management. What would you do? Where would you place your emphasis? Or am I misinterpreting what I'm seeing and it's not as good as I thought?
Appreciate your thoughts.