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Experienced SEO people- optimize page or domain?

by Anthony W
7 replies
  • SEO
    • |
I have a site that offers service XYZ with a branded domain that doesn't contain the KW.

Say that the keyword I want to rank for "XYZ".

Is it easier to rank "www.domain.com" or the subpage, "www.domain.com/XYZ" for that keyword?
#domain #experienced #optimize #page #people #seo
  • Profile picture of the author jacked
    If your on page SEO is nicely targetted to that keyword then it would not make too much of a difference, but the subpage has a slight advantage due to the keyword.

    If this term is all that your site is about, then I would just stick with the home domain and optimize it for that term.
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  • Profile picture of the author Anthony W
    Thanks

    Okay I'm gonna go with the page then. The site offers service A, service B and service C.

    It would make sense to optimize domain.com/service A for the keyword 'service A'
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    • Profile picture of the author SamuelJ
      Originally Posted by Tony W View Post

      Thanks

      Okay I'm gonna go with the page then. The site offers service A, service B and service C.

      It would make sense to optimize domain.com/service A for the keyword 'service A'
      Target the page (actually make it a post it will rank better) unless it is you main theme keyword for the site and then target the home page.

      Keyword domains are going to be less powerful in the near future according to Matt Cutts
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  • Profile picture of the author angel16
    stick with domain and optimize it
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    • Profile picture of the author Anthony W
      Originally Posted by angel16 View Post

      stick with domain and optimize it
      Even though the domain doesn't contain the KW?
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      • Profile picture of the author Always-A-Warrior
        Originally Posted by Tony W View Post

        Even though the domain doesn't contain the KW?
        Google doesn't have any keywords. They're branded. You've got a brand name and all you need is great content. Stick relevancy and you should be fine.

        Matt Cutts mentioned this a few weeks ago about using brand names instead of keywords.
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  • Profile picture of the author socialbookmark
    IMO, using keyword in domain name is better than using it as a folder or sub domain. I think in this case it ranks higher than other options.
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