How to Keyword Research with Google's Data

2 replies
  • SEO
  • |
Hello,

Hope this is in the right area.

I'm researching a keyword. The tool I'm using pulls from Google's External Keyword Tool.

I did a search for Exact Match and US for Country.

My keyword shows zero for results. But the related keywords I have a question on.

Picking one it says:
Global: 8100
Local: 5400
Competition: low
KEI: 14

I'm confused on the 'Competition' part. This is Adwords competition. I'm looking to write content. So, is the 'Competition' part an innacurate area for me to look at?

I know I should then look at the top 10 ranking sites and see their SEO efforts to get a better idea.

I'm lead to believe this example keyword above would be one to go for, but how can I be as close to confidently sure as possible?
#data #google #keyword #research
  • Profile picture of the author GillyTheKid
    Thinking more on this, maybe it would be better to go for 'high' competion words in this sense because I'm writing content for adsense and if the competition is high in google tool then that means competitors are bidding on that keyword??
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  • Profile picture of the author GillyTheKid
    Guess I'm the only one thinking about this. :-)

    Does anyone know if the 'Competition' field in the google keyword tool means 'Search' or 'Content for Publishers' or a combination of both.

    Or, let me rephrase...

    What would be the best method for researching a keyword if I want to write content for it and get the most traffic as well as highest paid adwords for publishing?
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