7 {{ upvoteCount | shortNum }}
7 {{ upvoteCount | shortNum }}

Competitor Organic Search results

by Frostfire Gifts
6 replies
  • SEO
    • |
Hi,

Is there a tool that can estiamte how much organic traffic a website receives from google?

thanks
Chris
#competitor #organic #results #search
  • Profile picture of the author danhughes
    The ones that exists are really pretty crappy. They are estimates at best. This method is also just an estimate, but it's free, easy, and somewhat better that the tools I have seen. Short of bribing your competitors hosting company into giving you a copy of their traffic logs, this is the best way I have found...

    If you are trying to get overall traffic.... figure out what keywords / phrases they are targeting. SpyFu and SEMRush are good for this. Both of them with give you the major keywords for free.

    Take the keywords you found and put them into the adwords traffic tool. Select exact match for the results (exact match if far from perfect, but it's more useful that broad match). This will give you really pretty accurate traffic figures.

    It's a fare bet that if they rank #1, and their page title and snipit look appealing, they are getting at 75% of the search volume as traffic.

    Some things to watch out for...
    Universal search (pictures, video etc) results can really screw with things. This is why it's a great idea to get your videos etc into the serps.

    Double Indents.... When the site gets more than one listing and the second of their listings is indented.... It's a fare bet that the indented listing is one of the most clicked in that search result.

    Page title and snipit.... If for some reason they are ranking without have anything relevant in their page title.... or with a crappy snipit then the number 2 listing could be getting some pretty good traffic.

    HTH.... Dan
    {{ DiscussionBoard.errors[330621].message }}
    • Profile picture of the author dburk
      Hi Chris,

      You can use Google's AdWords Keyword Tool to get very accurate numbers of searches for a keyword, but not for a website.

      You can use Quantcast to get estimates of the traffic a website gets, but not how much comes from Google.

      There are tools that provide this type of data for the website owner, but if you don't own the website you will not have access to this type of data.
      Signature

      * Get Results - Outsource Your PPC Management |
      *       Don Burk Advertising & Marketing - www.donburk.com

      {{ DiscussionBoard.errors[330916].message }}
    • Profile picture of the author Ryan6
      Originally Posted by danhughes View Post

      The ones that exists are really pretty crappy. They are estimates at best. This method is also just an estimate, but it's free, easy, and somewhat better that the tools I have seen. Short of bribing your competitors hosting company into giving you a copy of their traffic logs, this is the best way I have found...

      If you are trying to get overall traffic.... figure out what keywords / phrases they are targeting. SpyFu and SEMRush are good for this. Both of them with give you the major keywords for free.

      Take the keywords you found and put them into the adwords traffic tool. Select exact match for the results (exact match if far from perfect, but it's more useful that broad match). This will give you really pretty accurate traffic figures.

      It's a fare bet that if they rank #1, and their page title and snipit look appealing, they are getting at 75% of the search volume as traffic.

      Some things to watch out for...
      Universal search (pictures, video etc) results can really screw with things. This is why it's a great idea to get your videos etc into the serps.

      Double Indents.... When the site gets more than one listing and the second of their listings is indented.... It's a fare bet that the indented listing is one of the most clicked in that search result.

      Page title and snipit.... If for some reason they are ranking without have anything relevant in their page title.... or with a crappy snipit then the number 2 listing could be getting some pretty good traffic.

      HTH.... Dan
      Great post Dan.
      Signature
      {{ DiscussionBoard.errors[330964].message }}
      • Profile picture of the author dburk
        Hi Dan,

        I like you thinking, but I have found that CTR based on position varies wildly based on the keyword and that, as you indicated, your page title and description is a major influencer. There's no way to know how much influence these factor effect CTR without direct measurement.

        In other words, any estimate is simply a wild guess. :p
        Signature

        * Get Results - Outsource Your PPC Management |
        *         Don Burk Advertising & Marketing - www.donburk.com

        {{ DiscussionBoard.errors[331059].message }}
        • Profile picture of the author danhughes
          Don, I 100% agree.... but this method helps me with lower volume niches that the likes of compete etc either don't pick up on or round the numbers off to some seriously crazy numbers.
          {{ DiscussionBoard.errors[331090].message }}
        • Profile picture of the author WasabiHound
          Hi

          Dburk: you said there are some tools that you can use to measure traffic and CTR on your website. Can you recommend any?

          Been reading heaps of SEO tips - most of which are in line with what I've learnt. Some of them aren't and I would still like to trial them but would like to test and measure - not just suck and see.

          Is there a way of doing this or am I talking about some IM holy grail?

          Advice from any quarter appreciated! Thanks
          {{ DiscussionBoard.errors[557212].message }}

Trending Topics