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URL keyword question

by ronc0011
3 replies
  • SEO
    • |
I'm still a little unclear on the use of keywords in the URL. For example if I am targeting the keyword / phrase "make money online" and I use the phrase "How to make money online" for my URL, does Google parse out the "make money online" part of my URL or does the URL need to be a perfect match for the keyword? In other words as long as my keyword is part of my URL does it still work as far as the SEO value?
#keyword #question #url
  • Profile picture of the author smwordsmith
    It is best to have your URL be the exact keyword phrase you are targeting. Your goal should be to have your URL page be on the first SERP for the keyword phrase readers put in the Google search box.

    Using your example, the number of monthly searches for "how to make money online" is 90,500 (global) and there are about 45 million pages in the search results.

    The number of monthly searches for 'make money online' is 450,000 with 85 million search results.

    Since the goal is for your page is to get on the first SERP, you really want to SEO your URL with the exact keyword phrase you are targeting. You have better chance of getting on the first SERP with a keyword that has fewer results.

    Yes, Google does parse out the phrase and will put your page on its results for that phrase but you may be the 85,000,001st result!

    More than you wanted to know, I'm sure...

    Final answer? SEO your URL with your exact keyword phrase.
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    • Profile picture of the author ronc0011
      OK, following that same line of logic, if I am using my keyword in an "h1" tag and let's say my keyword is "make money" and my "h1" tag is "You too can make money in your sleep" while there may be any number combinations of possible phrases the "keywords" I've targeted "make money" is in the "h1" tag and even though it is part of a longer sentence "make money" is still an exact match for my targeted keyword. So following this line of reasoning an "h1" tag that only has "make money" would get more weight than the "h1" tag that has "make money in your sleep" assuming that "make money" is my targeted keyword.

      On the other hand in a URL there can only be one "makemoney.com" Hmmm.... There can also be a "makemoney.net" and a "makemoney.us" and a "makemoney.org" and so on and so on.

      OK so I can see that "makemoney" would have weight over "makemoneyinyoursleep" even though "makemoney is in fact found in "makemoneyinyoursleep"

      So, "makemoney" would list first and "makemoneyeasy" would list further down.


      OK I think the finer nuances of this are starting to click for me.

      BTW I'm only using the make money thing as an example. I understand about number of monthly / daily searches and competition for the search term / phrase.


      Anyway, thanks for the response, I think this is what I needed, to talk / work my way through the logic of how this works.
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      • Profile picture of the author smwordsmith
        One major factor to consider when choosing keywords- a factor that can "make or break you" is the targeting factor of all this.

        You need to determine who your target market is, find out what they are searching for and then use targeted keywords to 'draw them in", giving them what they are searching for.

        Getting targeted traffic to your page increases the chance that the traffic will stay on your page and give you the action you are looking for- clicking on an ad or a 'buy' button.

        It took me awhile to really understand this.
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