So I have an Adsense WordPress site that's starting to reach page 1 for some keywords.
I want to branch into a closely related niche. The question is, do I make a new site to get an EMD, or just make new pages on my existing site?
The new niche doesn't have any shared keywords. For example:
site1 could be: best-blue-cars.com
while site 2's kw is: great red trucks
The specific niche I'm targeting is I'd say semi-competitive - top few results are 3-4 PR.
So basically what I'm asking is - how big is the impact of EMD vs no match domain.