New to ppc advertising

12 replies
  • SEO
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Alright so im starting my 1st ppc advertising campaign on lets say friday. I was wondering is ok if i buy a domain name that is for all my cpa offers. So home page will just be a regular homepage and the other links will be like imcool.com/king which will be a campaign for king product and then make one imcool.com/google and have a landing page for google product. Can i do that?
#advertising #ppc
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  • Profile picture of the author ksetu
    G hates one page landing page when it comes to PPC. So if you are trying just to build one website with multiple single landing page for different products - you are almost certain to be banned by G. You can be banned anytime for violating their landing page guidelines - which states that using Bridge pages - are against their policy.The PPC game is not that simple anymore. You can use PPC to drive customer to a quality content but not just to a landing page with squeeze page or affiliate links.
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  • Profile picture of the author raymond0021
    So how would i make it up to par. Make my own and with content then advertise it?
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  • Profile picture of the author ksetu
    For every product, create some content/pages and add link for these contents/pages on the landing page. This way your landing page will not look thin and you will stand a better chance.And if it's a new domain, better do some backlinking/bookmarking of this domain even before you start using it for PPC. This step is not mandatory but helps in terms of domain credibility if you are trying to use affiliate links/squeeze pages on landing page.
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    • Profile picture of the author bodiddley
      Originally Posted by ksetu View Post

      For every product, create some content/pages and add link for these contents/pages on the landing page. This way your landing page will not look thin and you will stand a better chance.And if it's a new domain, better do some backlinking/bookmarking of this domain even before you start using it for PPC. This step is not mandatory but helps in terms of domain credibility if you are trying to use affiliate links/squeeze pages on landing page.
      Actually, you want the content ON THE LANDING PAGE ITSELF. Not just links to the content. I am currently losing $100+/day while in the middle of updating my site for resubmission.

      They also want videos, a search box, sorting capability, unbiased reviews, coupons, and links to similar items sold by competitors. You HAVE to distinguish yourself from the other ads for the same keywords.

      Or you can just go ahead and get additional accounts using aliases.

      F the G.
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      • Profile picture of the author PPC-Coach
        Sorry but there's a lot of really bad and completely incorrect advice above.

        You can't do what you suggest in the original post. You will get your account banned because they will label you as an affiliate and they do not like affiliates. So what do you do? Simple give them what they want.

        They want business owners selling their own products only on their own pages only.

        So make up a site in a niche you're going into and make sure you provide value, have tons of unique content and are indexed. THEN put related offers to the sites theme on there. That's the only way now. Google has spoken very loudly to affiliates and if you're not listening, (or if you're not an affiliate markter), then you will get banned.

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        • Profile picture of the author Lucid
          Originally Posted by PPC-Coach View Post

          You will get your account banned because they will label you as an affiliate and they do not like affiliates.
          That is simply NOT TRUE. Google does not ban Adwords accounts for simply being an affiliate. Not following their rules is what will get you banned.

          This myth has gone on long enough and propagated by those who simply don't understand and assume that's why they got banned. Anybody out there who gets banned and claim they don't know why, I will show them within minutes and show them the exact rule they violated.

          I also want those that say "Google doesn't like affiliates" to provide a link. They never do because it doesn't exist.
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  • Profile picture of the author kiranraj19
    Yes, it will work
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  • Profile picture of the author kennygoodman
    Probably better than buying individual domains as you don't want to infringe on trademark which can happen with domains. I would probably go with imcool.com/productmanufacturename/product
    so imcool.com/sony/sonyplaystaion

    Kenny
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  • Profile picture of the author summerfranken
    [DELETED]
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    • Profile picture of the author raymond0021
      Yeah only thing i know is that its going to be hard to find unique keywords. Which will help bring in my campaigns.
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      • Profile picture of the author Alex Tran
        PPC is about testing. But the game has changed as far as Google and Bing are concerned over the last few years.

        If you want to have one domain with subpages to drive traffic to, make sure the content on the domain are related. For example, if your domain is CoolHDTV.com, it is best to have subpages that are related to HDTV like CoolHDTV.com/monstercablereview/. This will make it clear to the spiders what your site is about.

        You will need at least 15 pages of meaty content on your site. And you will need links to it from related sites. Also make sure your inner linking is correct.

        Finally, you will need to age your domain.

        Before sending traffic to it from Google Adwords, make sure you have more than one GA account. If you get banned for whatever reason, you can have a backup.

        To be extra safe, you will need to season your GA account too. One way to do this is to send paid traffic to real authority sites like Wikipedia. Yes you will "lose" money, but in return you will build a good CTR and history with GA.

        Good luck to you. It is all about testing.
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  • Profile picture of the author rich8169
    Welcome to the IM world.

    You may want to check out the following blog with one-stop information on IM:

    IM Foundation

    Cheers!
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