Question about Amazon affiliate site

5 replies
  • SEO
  • |
I want to ask few questions to guys who are promoting amazon affiliate program with organic traffic i mean SEO.

1. When you do keyword research [exact match] what you search for? Product name or the niche? Like suppose you are promoting DEWALT DCK211S2 cordless drill you select keywords the product name or the niche 'cordless power drill' ? If both how do you optimize for both keywords, product name primary keyword and niche is secondary?

2. What exact search traffic volume is good? I mean if one keywords say DEWALT DCK211S2 has 720 exact search a month is it worth the time of making a website and optimizing around it? What combined search volume you look for?

3. Does amazon sites do good in flippa?

Thank you
#affiliate #amazon #question #site
  • I would use the "cordless power drill" because I don´t know how long the "DEWALT DCK211S2 cordless drill" will exist. It may be replaced by a new model with another name soon.

    "I mean if one keywords say DEWALT DCK211S2 has 720 exact search a month is it worth the time of making a website and optimizing around it?"

    In my opinion "No". 720 visitors is not enough. I would choose something that has at least 20.000. It takes some time to get there (may be up to 2 years), but this way your website can keep growing. For quick cash I would make subpages with easy keywords. Besides that, "DEWALT DCK211S2" is probably a protected trademark that may be unsuitable as a domain name.
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  • Profile picture of the author cooler1
    For product specific keywords, 1000 exact monthly searches is considered a good search volume.

    Searching "cordless power drill" is too generic plus it will be much harder to rank for. You need to include the brand name in your search or you won't know how many searches the product gets.
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  • Profile picture of the author shinsawa
    I would rather choose both of them.
    You can create 2 post (maybe 1 page and 1 post)
    One targeting cordless power drill which you can use as your homepage, and another is targeting the PNK.
    Just my 2 cents, for your homepage keyword 720 is not enough, for your PNK which you will use as a post 720 is ok.

    Hope this help, cheers
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  • Profile picture of the author RichardF
    I'd do both as well, though I'm no stranger to making dedicated minisites to specific products either. It all just depends on your goals, the competition etc. I wouldn't make a dedicated site to a keyword with 720 searches though, even 1000 is kind of low for that. But as said before, as a subpage on a larger site, 720 searches is fine.

    Another thing to consider is that product specific keywords convert MUCH better than generic ones. Don't stare yourself blind on search volume, you can earn tons of money with low-volume keywords too (if they are specific and convert well).
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    • Profile picture of the author debra
      In the navigation I map it like this:

      1st Category: Cordless Power Drills
      subCategory: DeWalt
      subCategory: Black n Decker

      ...etc...

      The main category would hold product reviews and small weekend projects plans that would use the drill....like bird houses etc. The other categories would be product and model specific for amazon.

      In the generalized content, I anchor link and bold the brand names and keywords either to my onsite product page or to the product page on amazon.
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