Dos and Donts Google Adwords

Tons of things you "shouldn't" do.. Is it an affiliate campaign or your own product/e-commerce?

I'm currrently working on an e- book on some mistakes I made doing IM and figured I'd send you something from my section on adwords. I was banned in a mass sweep last christmas. In retrospect, here are some things I'd do if working with Adwords again. This is assuming you're using PPC for affiliate marketing as opposed to your own products.

Print out and thoroughly read Google's terms of service for adwords. I find that printing things out on paper and highlighting elements serve as a reminder while working.

Check the quality of landing pages. If you're promoting quality physical products and the company has a site with good page rank and a deep hierarchy of pages, you're probably in good shape.

To be on the safe side, be VERY careful with Clickbank programs. Clickbank has some good products ( I recently bought some terrific woodworking plans there) but many products can get you banned by Google. Stay far away from, money making programs, get rich quick scams, miracle diets and things like that.

Log on and check your account frequently and change or delete rejected ads immediately.

Hope this helps.

a small amount is like wishing to win the lottery your odds of playing the aces on your first bat are small, adwords is not a sprint with a small amount (akin to trying to win the jackpot on a poker machine with a few $) but more a strategic long term balanced approach as just one of the many avenue's of your marketing.

A sustained affordable budget over a longer period would produce better results, and simply not every campaign is going to be that winner, like everything some trial and error is needed when finding what works.

I used AdWords for a while, and have a few things to contribute:

DO utilize freebie coupons.. they are only available when you have a new account. For example https://services.google.com/fb/forms/adwordscoupon/ is a great one, sponsored by Google themselves, but there are others out there as well.

DO read the terms of service, as someone said above. This will help you find out things specific to your site which might violate TOS.

DON'T advertise a site where too much of the landing page is "not your own". For example, if you have links to affiliate products and pictures of them but only short reviews of them, you might get banned for that site.