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Famous example of spamming the SEs - Old Timers please answer

by sguirguis
6 replies
  • SEO
    • |
Hi,

I remember back in 2002, reading about this seafood restaurant that hired some SEO guys and got top ranking for a whole bunch of unrelated terms like "cars" or "shoes". it could be completely different terms, I've just mentioned these as examples.

I'm creating a series of video tutorials on SEO and thought it would be interesting to give a little history.

Does anyone remember the details of that story? It got someone famous. I think it happened to Google.
#answer #famous #old story of spamming ses #ses #spamming #timers
  • Profile picture of the author Tina Golden
    Wasn't George W. Bush showing up for the term "miserable failure" for a while?
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    • Profile picture of the author sguirguis
      ha ha ha, I remember that one too, but no, I'm referring to something else here. I'm referring about a business owner who successfully spammed the search engines many many years ago - for a short time anyway.
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      • Profile picture of the author Tina Golden
        Oh, I misunderstood your post. I didn't realize you were looking for a specific example.
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        • Profile picture of the author sguirguis
          Well, I'm open to other examples, or stories, where a website successfully spammed the search engines.

          So you know, I'm not teaching people to spam the SEs. I'm giving some historical background on the problems that SEs have experienced and why Google now ranks website the way they do.

          So I welcome other specific examples and stories that show how website owners were able to trick the SEs and get top ranking on irrelevant keywords.
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  • Profile picture of the author neno
    One famous example is that of BMW's website where they were penalized for doorway pages on their website. Recently JCPenney website was also penalized for blackhat tactics.
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    • Profile picture of the author sguirguis
      yes, I love the BMW example.

      But even there, BMW was targeting relevant keywords, they did it by giving users and the SEs different content - which is black hat - but still, they were targeting relevant keywords.

      I'm looking for examples where BMW would have targeted kws like "Lobster restaurant" or something like that, that is totally irrelevant.

      Does anyone have an old story of a company that did it.

      I don't think these examples would have occurred in our recent history. We'd have to look maybe 10 years ago, when Google and the SEs were not quite as sophisticated as today.
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