CPC in Google Keyword Tool

3 replies
  • SEO
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I have a question that I hope you guys can clarify for me....What is the difference with the CPC value when the search is broad, exact or phrase?

Because it changes an awful lot. The keyword might be $2.50 CPC when it is exact but will change to $16.00 when it is broad...and also some keywords are not even there when it is changed.

I always use "exact" for all my stats with the search per month, CPC and competition. Should I be using the broad option as well? Coz I dont understand what the purpose of the broad option is and how it effects all the data so much?

I am really just trying to find good CPC for my keywords that I want to use for adsense...that's why I use "exact" but maybe I am missing something here?

Can somebody please explain what all this means?

Thanks
#cpc #google #keyword #tool
  • Profile picture of the author Lucid
    The tool is meant for advertisers using Adwords. Those CPC values are also only estimates that the advertiser may pay. They are based on average ad quality but if an advertiser has higher quality ads, he can pay less, often times much less.

    The tool is meant for search advertising that is, on Google engine and its search partners. There is no correlation between search and content (sites part of Adsense).

    There are different ways to trigger your ads being shown in Google: broad, phrase and exact. Exact means just that, your keyword and the search exactly matches, word for word, in exact same order, with no words before or after. Phrase match means that your keyword (keyphrase to be more precise) matches part of the search. So if I advertise using the keyword "round wooden widget" in phrase match, my ads may be shown for "green round wooden widget" searches but will not for "wooden widget round" as my keyword phrase is not found in the search. Broad will trigger ads when words are found in any order in the search such as "how to make wooden widgets that are green and round".

    Therefore, since they are essentially different keywords, they have different values to advertisers.
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    • Profile picture of the author RedWaterDub
      Broad will trigger ads when words are found in any order in the search such as "how to make wooden widgets that are green and round".

      Therefore, since they are essentially different keywords, they have different values to advertisers.
      I am still a bit confused with the broad search..as a broad search for "free mountain images" brings in 1000 searches but a broad search for "mountain free images" brings in zero searches. Shouldn't they have the same search number if it doesn't matter in which order they are?
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      • Profile picture of the author scott g
        From my experience, from a publishers point-of-view, you should ALWAYS be look at EXACT SEARCHES. This just goes without saying... All keyword research should be done this way: EXACT LOCAL MONTHLY SEARCHES.

        Anywho... Whatever CPC you SEE for the term or phrase you are targeting, go ahead and cut the avg. CPC in half and that's what you can expect... There is no exact for this one... Only guesstimates and half is as close as you are going to get to exact.

        This may be from just my experience, but it seemed like when I did do Adsense sites that my money per click didn't mature until the site was like 6-months old... Anyone else experience anything similar?!

        Example: We'll take the $2.50 CPC (b/c I had a site right around that CPC too!) ::: For the first 6-months I was getting $0.50-$0.75 per click. After 6-months my avg CPC jumped noticeably to almost every single click being well over a buck... $1.25-$1.75.

        Maybe it's just me and my lousy Info/Adsense sites!!! :p But I don't do them anymore

        CHEERS!
        Signature
        scott g
        "Whatever the mind can conceive and believe, the mind can achieve."

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