Authority Sites - How to build one?

16 replies
  • SEO
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I have been wondering for a long time, what it takes to build an authority site.

First I know it does take time, but what is actually involved to build an authority site around a niche?

1. Does having good quality content and a massive array of backlinks help with ranking them for all keywords?

2. How do you backlink specific topics within your site, is it similiar to squidoo and hubpages where you build under them creating pyramids and linkwheels or what have you?

3. I know that backlinking the mainpage is important, but what's the ratio of backlinks needed to maintain a high PR page, and website?
#authority #build #sites
  • Profile picture of the author bermuda
    The first case would be the primary one because by searching the net, you will find most top ranking and authority types of websites promoted due to the valuable and original contents they have, the ones bringing lots of one way links to their pages. No wonder certain blogs are even stronger than e-businesses in terms of generating revenues as they are accessed by hundreds of readers on a daily basis.

    One essential matter in this connection which deserves ample attention is constantly working on on/off page jobs because weeks and months of hard work would be needed before top ranks are achieved, especially in hot commercial niches that are dominated by older websites already. Wikipedia has become world famous because of its original contents, then promoted editorially by other webmasters and bloggers.
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    • Profile picture of the author JustaWizard
      Building an authoritative site involves 1. original high-quality content, 2. getting links from high quality, related, trusted sites that are relevant to your niche. Of course you'll need proper site architecture, a good SEO plan, etc., but those are the basics involved.
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      • Profile picture of the author joanagoldman
        Originally Posted by JustaWizard View Post

        Building an authoritative site involves 1. original high-quality content, 2. getting links from high quality, related, trusted sites that are relevant to your niche. Of course you'll need proper site architecture, a good SEO plan, etc., but those are the basics involved.
        How do you find these high quality, related, trusted site?
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    • Profile picture of the author SEOguymike
      This all goes back to the saying, quality content is king. Yeah this is all stuff that I have heard about but what is the seo plan look like?

      Does building massive amounts of backlinks using web2.0 and then social bookmarking them work?

      Does profile/blog commenting your entire website and the secondary backlink help?

      Of course, I think it's all pretty much explained, great content first, on page seo second, then off page seo.

      Thank you to the guys who replied.
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  • Profile picture of the author Jaysmyne
    I find consistency over time builds an authority site. Spending each day doing something for your site, be it building one backlink or writing a new post for it. Taking your time and putting effort into your site will help build its authority.
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    • Profile picture of the author Rollmodl
      Originally Posted by Jaysmyne View Post

      I find consistency over time builds an authority site. Spending each day doing something for your site, be it building one backlink or writing a new post for it. Taking your time and putting effort into your site will help build its authority.
      I definitely agree!
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  • Profile picture of the author Giftys
    Mike, it seems that you're concentrating on backlinking and SEO techniques quite a bit. Respectfully it appears to be a little bit of the "cart before the horse". The horse is your quality content. Lots of it. When that is at the center of your plan, the "cart" will be much easier. In fact much of it will happen by default. People will get excited about your site and tell other people. It will make your IM job a lot easier at that point.

    I have an authority website (a few of them actually). But I was lucky that I got in early. It's much harder nowadays than it used to be but if you can find an "angle" that will help you stand out from the crowd, that might be your best bet.

    Good luck!
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    WWJD

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    • Profile picture of the author SEOguymike
      Originally Posted by Giftys View Post

      Mike, it seems that you're concentrating on backlinking and SEO techniques quite a bit. Respectfully it appears to be a little bit of the "cart before the horse". The horse is your quality content. Lots of it. When that is at the center of your plan, the "cart" will be much easier. In fact much of it will happen by default. People will get excited about your site and tell other people. It will make your IM job a lot easier at that point.

      I have an authority website (a few of them actually). But I was lucky that I got in early. It's much harder nowadays than it used to be but if you can find an "angle" that will help you stand out from the crowd, that might be your best bet.

      Good luck!
      I see your point, I think in this day and age, content is king. Quality content is absolutely needed, however I believe the better the cart, the faster the horse can move.

      For example, if you have an average size horse, and you equip it with a heavy wooden cart compared to a mechanically engineered lightweight alloy structure. In this case, the second cart will make the horse travel faster from point A to B.

      My main concern will have to be the time required, and the amount of work behind the backlink required.

      Of course content comes and goes, like a horse lives and dies, this is why I believe both are equally important, and you can always buy high quality content after you travel from point a to point b.
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  • Profile picture of the author Miroslav Chodak
    Originally Posted by SEOguymike View Post

    1. Does having good quality content and a massive array of backlinks help with ranking them for all keywords?
    Quality content helps in getting quality natural backlinks. It also helps to get more returning visitors, better brand recognition and further your social reach. All of this helps to build site's your authority that in return helps you rank for anything you optimize for.

    Originally Posted by SEOguymike View Post

    2. How do you backlink specific topics within your site, is it similiar to squidoo and hubpages where you build under them creating pyramids and linkwheels or what have you?
    Your internal linking is one of the most overlooked factors in getting your pages to rank. Basically, you want to ensure two things with your internal links:

    1. Indexation - each page on your site should have a link pointing to it (better make it 2 links), so that the bots can find it and index it.

    2. Ranking - the higher you want to rank, the more internal links a page should have. In-content (editorial) links are best and their anchor text should ideally contain the exact keyword you want to rank for. This works the other way, too: the less important a page (the easier it is to rank it), the less internal links you need. This way you can channel most Pagerank to those pages that need it the most. The concept is called PR sculpting.

    Originally Posted by SEOguymike View Post

    3. I know that backlinking the mainpage is important, but what's the ratio of backlinks needed to maintain a high PR page, and website?
    There is no set ratio. All you want to make sure is that your home page is your strongest page on the site. You can use opensiteexplorer.org to get estimates of pages' authority.
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    • Profile picture of the author SEOguymike
      Originally Posted by Miroslav Chodak View Post

      Your internal linking is one of the most overlooked factors in getting your pages to rank. Basically, you want to ensure two things with your internal links:

      1. Indexation - each page on your site should have a link pointing to it (better make it 2 links), so that the bots can find it and index it.

      2. Ranking - the higher you want to rank, the more internal links a page should have. In-content (editorial) links are best and their anchor text should ideally contain the exact keyword you want to rank for. This works the other way, too: the less important a page (the easier it is to rank it), the less internal links you need. This way you can channel most Pagerank to those pages that need it the most. The concept is called PR sculpting.

      There is no set ratio. All you want to make sure is that your home page is your strongest page on the site. You can use opensiteexplorer.org to get estimates of pages' authority.
      Thank you for verifying this information, I do find that wordpress with posts and pages pointing to homepage does channel all the pagerank to the homepage. I do PR sculpting a lot on my wordpress blogs.

      And as for the pages authority, I think a good ratio is needed especially in higher competition, every bit of tweaking can help you a great deal in the long run, but no one seems to know the ratio.
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  • Profile picture of the author andrawah
    authority site need to have a wide range of links source and each page must have some good backlinks to them. You can do this for 2 or 3 months for one site and i am sure you will rank pretty high with lots of traffic
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  • Profile picture of the author snakeyes
    i can give you a blueprint for building an authority site. Think of it like a pyramid with your main keyword at the top. Depending on how competitive you may have to build a pyramid of mini authority sites to achieve a monster keyword
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    • Profile picture of the author SEOguymike
      Originally Posted by snakeyes View Post

      i can give you a blueprint for building an authority site. Think of it like a pyramid with your main keyword at the top. Depending on how competitive you may have to build a pyramid of mini authority sites to achieve a monster keyword
      Yes there's a lot that can be incorporated, profile commenting, blog commenting, youtube marketing, link wheels, link pyramids, or multiple pyramid farms. Spun content should be used to save time, and efforts.

      Do any of you believe social bookmarking a page more than 3-4 times is overkill?
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  • Profile picture of the author Bryan Green
    Hey seoguymike,

    Basically no keyword research is involved so just pick any broad keyword then basically you build the site. You will want to add unique content so your site will be long term and google wont mess with it. The better the content the more other people will like it and link to you as well. The most time consuming part about it is building all the links. If you use some xrumer, blog comments and maybe some link exchanges. You could have one up in a year depending on the keyword.
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  • Profile picture of the author chasnsx
    Have you ever written a master's thesis? Or a number of college research papers following a common theme? Building an authority site is very similar.
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    • Profile picture of the author hishaman
      By logic having good quality content is your best way to get natural backlinks to your site or blog which increase your authority!

      It's really simple as it's!
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      I've developed the WordPress Rich Snippets plugin to help you markup your content with different types of schema.org markups and get rich snippets for rating stars to show in Google's SERPs.

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