Some Article Marketing Basics and Submission Tips for Success

by paul65
26 replies
  • SEO
  • |
Hello

Article marketing in my opinion has been the back bone of the internet for decades one way or another. The Internet has always been content based. When your looking for information, put some keywords into the search bar and bam you have content.

This is were article marketing has taken on so much over the years. You'll sometimes find good content and other times find complete garbage. The difference between the two is how the good content will get around and stick.

There are thousands of different techniques that successful Internet Marketers use. However when the basics, and methods are applied correctly, you will usually find a level of success. Many marketers will spend a great deal of there time creating good quality content. The quality content will lead to success.

The first and most important concept you'll ever need to remember "Content Is King!"
Always remember those three words and you'll have 1/2 of your plan in place. The next thing you need to know are some of the basic things to get you started.

Now article marketing, if done correctly, can drive lots of traffic to your site for free. Just remember some of the do's and don'ts.

Don't try to create articles and add affiliate or sales page links. Create an article with good content, interesting enough to drive the reading to a blog or a web website with more information on the topic. This is the friendly approach and you will get a lot more trusting visitors rather than weary ones.

Find a niche that interests you, where you can enjoy what you're writing about. Research the niche and make sure that it is not too competitive. Do some keyword research and see just how much competition is out there. From there decide on a website and begin writing your article. Many people will create blogs to post their articles to. Once you have a blog created and an article posted you can place links in your article to your blog and send it to ezines and article directories.

Write articles around your niche. Choose a keyword phrases to write your article around. Do not over stuff your article with the keywords for which you are aiming for. Your keywords should reflect a targeted search for words that you have already researched. Make it interesting provide good information that will keep them reading and make other sites want to use your article.

Submit your articles to quality article directories. Post the article to your blog and start getting your traffic. Many websites are looking for content and may use your article. If they use your article they are required to keep your links imbedded in the article. Now you will have links back to your site along with some possible traffic if the site is a good one.

Submitting Your Articles:

I have found allot of talk around the net with regards to submitting articles to directories. Some will tell you to submit your article to as many directories as possible. Now this is just fine but here are some things that I have found along the way.

It takes allot of time to submit your articles to hundreds of directories, so intern people look for a submission service like Article Marketer and Isnare. These are great services and do get the job done. Others will use an article submission tool. Some of these submitters will automatically submit your article while others are semi automatic where your are required to press ok after each and every directory site.

Now if you choose these options here is what I would recommend. Be careful of the services that tell you that your article will be submitted to 1'000s of directories. Many of these directories may not even be related to your article. For example an article on fishing does not really belong in a business article directory.

Be careful how much money and time you spend submitting your articles. Some Authors will change their articles around just a bit for each directory submission. I have found this can be a good practice if your article gets ranked on the same keyword search page from two different directories. Now you have two similar articles from two different directories filling up that search page. When using this practice change the title a bit while keeping the same keywords change each sentence of the first and last paragraphs along with a couple changes in each paragraph.

Now it is perfectly ok to submit the same exact article to several directories and I have heard allot of hype with regard to the duplicate content post. Rather than re-hash all the talk about the duplicate content rule I will just give you a link here from the Article Dashboard forum that I feel explains it all very well. Here is the thread link

Now when using an article submitter I prefer a submitter that is semi automatic. This gives me the option to review each submission before I submitted to a directory. Many directories do not have the same categories as others this type of submitter will allow me to make sure the proper category is selected.

Now as the editor of an article directory, there is one thing that really drives me nuts. Many times I receive articles that are pure slop and many times not even an article. One thing I will say, search engine robots are very picky and will recognize a junk article. One example is an article of 300 words or more all in one paragraph. Use proper paragraph formats. Try and keep your paragraphs around 5 or 6 sentences long. Allow your paragraphs to flow together just as you were taught to grade school. This example is in consideration of the reader.

Next try and avoid repetitive one-sentence paragraphs. I see this all too often. This now does not even look like or sound like an article rather than just a list of statements. If you have something that you would like to list, then begin list with a paragraph and end it with a paragraph.

Don't write your article like an advertisement and just shove links into the ad like sounding article. Readers will run for cover. Instead write a review on the product or service. Give some back up statements for your comments within the review. Now you have warmed up the reader and it will not look like an advertisement. Avoid affiliate links! Use a landing page such as a blog, squidoo lens or a website. Refer to the link for more information.

Some of the detail I have spoken of relates more to article writing and there is allot of information on that around the net. Just remember when you submit your article the person who is reviewing your article will consider many of these things when deciding to approve or accept the article into the directory. Be sure to read over the Approval Guidelines in the directories you are submitting to as they do vary.

With all of this said I can say I use to submit my article to around 150 directories and found that I got the same results as I did when submitting to just the top directories. In order to save time while submitting quality I now just submit my article to the top 25 or so directories and sometimes not even that many. When I am in a hurry I will just submit the article to the top 5 directories.

It is better to submit your article to a few directories with a submission that has a good quality article and categorized correctly, than to submit a poor quality to article to hundreds. Quality will always out perform quantity.

Cheers and to your success,

Paul

Oh, one other thing to keep in mind. Don't create a title that is all caps! Just look around the search returns on the net and see how many search return heading you see that are all in caps. Remember it is not an advertisement. If you want to stand out in the crowd, use choice of words to attract people, rather than CAPS or heavy punctuation!!!
#article #basics #marketing #submission #success #tips
  • Profile picture of the author tanya12
    Hey Thanks for sharing good information.
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  • Profile picture of the author scene4u
    This is great information. I will definitely use it myself.
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    • Profile picture of the author directorygurl
      for an SEO article or content has a big weight.
      and also it use for some viral marketing. get anf attract more people. if this article wasnt good or lousy i dont think it has a sense to the audience.
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        • Profile picture of the author yaji
          Content is king. Make it a plan to add an article to your site or article directory everyday. It's hard work but I believe it'll pay off - that is how you get passive income.
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          Thanks, Yaji

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          • Profile picture of the author paul65
            Originally Posted by yaji View Post

            Content is king. Make it a plan to add an article to your site or article directory everyday. It's hard work but I believe it'll pay off - that is how you get passive income.
            Well said, "Content is King" Yes sometimes you have to nudge yourself a little bit. An online business is really no different than any offline business it takes some work to achieve long term success

            Any good entrepreneur will tell you that after the work has been done the rewards can be sweet.

            Cheers and To Your Success,

            Paul
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            "Motivation, Determination, & Perseverance are the Pillars Of Success" Paul Schmitt

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            • Profile picture of the author Neil S
              Couple questions,


              When you say do not write all in caps. Do you mean every letter in caps or just the first letter of each word in caps?

              HOW TO WRITE ARTICLES

              vs.

              How To Write Articles

              Also which article submitters do you like the best?
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              • Profile picture of the author paul65
                Hello Neil,

                Here is an example of the wrong way ARTICLE MARKETING AND SEO

                vs.

                the correct way Article Marketing and SEO

                Now because SEO is an acronym then that is my only acceptation when receiving all caps in a title

                Hope this helps,

                Cheers and To Your Success,

                Paul
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                "Motivation, Determination, & Perseverance are the Pillars Of Success" Paul Schmitt

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                • Profile picture of the author Johnny12345
                  Hi Paul,

                  Thank you for the info. However, I have a few questions...

                  Submit your articles to quality article directories. Post the article to your blog and start getting your traffic.
                  Are you saying that it's OK to post the same "article" to BOTH your blog (or website) AND to article directories? I thought that was bad for SEO (and, perhaps, frowned upon by the article directories).


                  Don't try to create articles and add affiliate or sales page links. Create an article with good content, interesting enough to drive the reading to a blog or a web website with more information on the topic. This is the friendly approach and you will get a lot more trusting visitors rather than weary ones.
                  Why not just link to a domain that you own and redirect to the affiliate sales page. It seems like overkill to have someone read an article on an article directory, then click over to a blog/website where they are presented with yet another similar article, and then (finally) shown a link that leads to an affiliate sales page. It just seems like the long way home.

                  Find a niche that interests you, where you can enjoy what you’re writing about. Research the niche and make sure that it is not too competitive.
                  Does a niche that is "not too competitive" exist anymore?! (Actually, I'm only half joking here.)

                  Thanks,
                  Johnny
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                  • Profile picture of the author John34
                    Thanks for sharing good tips.
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                    • Profile picture of the author paul65
                      Hello Johnny,

                      Actually you don't really have to post the article to your blog if you don't want to or if you do not have a blog. Some may even spin the article different for their blog post and their directory submission. I have not heard that is will hurt for you to post to your blog and submit to an article directory. You may be thinking of what some call the duplicate content rule. Here is a link on this topic.

                      Links in your article or Bio. Most of the directories I know of do not like redirect links in your article or bio. You may want to check out the TOS for the directory you are using before submitting with a redirect link. I do however link using redirect links in my blogs and for other things :--) I would recommend putting something in your article that interest the reader to want to click over to your blog or website. Also many people use article marketing mainly as a linking strategy so you will want those links in your bio and article. What you do at the site is up to you. I would give more added value information "expanded" that is when you gain more trust with the reader and then somewhere on your site or blog have a pitch for the product and your redirect link :--) Reviews work very well.

                      And wow yes their are many niches that are not very completive some not so profitable and many very profitable. The key is finding those not so completive profitable niches.

                      Hope this helps,

                      Paul
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                      "Motivation, Determination, & Perseverance are the Pillars Of Success" Paul Schmitt

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  • Profile picture of the author MDevor
    Awesome info thanks so much! Time to freshen up some old articles I've written and start using them as my blog and website content!
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    • Profile picture of the author Doug McIsaac
      Great post, thank you.

      I'm curious what do you consider to be the top 5 article directories?

      I assume:
      Ezinearticles
      Buzzle
      GoArticles

      But after that opinions vary widely.

      Doug
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      • Profile picture of the author JaturontThan
        Great post indeed, thanks
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        • Profile picture of the author strauss
          Nice post. The article has good information about article marketing. I agree with what you say, titles need to be creative instead of flashy. The tips have been very helpful. Thank you.
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          • Profile picture of the author Franck Silvestre
            It's a nice post Paul, thanks.


            Franck.
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      • Profile picture of the author paul65
        Originally Posted by Doug McIsaac View Post

        Great post, thank you.

        I'm curious what do you consider to be the top 5 article directories?

        I assume:
        Ezinearticles
        Buzzle
        GoArticles

        But after that opinions vary widely.

        Doug
        Hello Doug,

        You have raised a good question and you are also pretty much right in target. All three of the above are very good directories to submit to and I myself submit to all them. I usually submit to approximately what I call the top 25 article directories as ranked by Google. What I have done was to re-build my article submitter to only include the top 25.

        Now submitting to the top three or even five can ultimately be just as affective and take you less time. :--) Another couple very good directories is articlesbase and articlealley and your three to these submit to all five with QUALITY content and you should get a level of success.

        Cheers,

        Paul
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        "Motivation, Determination, & Perseverance are the Pillars Of Success" Paul Schmitt

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        • Profile picture of the author paul65
          Hello,

          There are also other sites that can be affective as well such as social networking and bookmarking sites. Two sites that I get good organic ranking from is digg, propeller, hubpages, and quizilla.

          There are many good resources to get your article out there some seem to keep your article organically ranked longer than others but I would give some of the others a try as well.

          I have just put a video together on article spinning but it does cover this type of submitting as well you can PM me for the link if you wish.

          Cheers,

          Paul
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          "Motivation, Determination, & Perseverance are the Pillars Of Success" Paul Schmitt

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    • Profile picture of the author Ryan79
      Thanks for the Tips, Paul.

      I myself have been doing article marketign over a year and I found that this method is very effective in term of traffic and sale.
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      • Profile picture of the author paul65
        Originally Posted by Ryan79 View Post

        Thanks for the Tips, Paul.

        I myself have been doing article marketign over a year and I found that this method is very effective in term of traffic and sale.

        Hello Ryan,

        That is great to hear that you are having success :--) I started a few years ago and once I found the true power of affective article marketing, I became addicted. When many of the article marketing basics are applied, many people will find a certain level of success.

        Cheers,

        Paul
        Signature

        "Motivation, Determination, & Perseverance are the Pillars Of Success" Paul Schmitt

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  • Profile picture of the author uzomegabiz
    Originally Posted by paul65 View Post

    Hello

    Article marketing in my opinion has been the back bone of the internet for decades one way or another. The Internet has always been content based. When your looking for information, put some keywords into the search bar and bam you have content.

    This is were article marketing has taken on so much over the years. You'll sometimes find good content and other times find complete garbage. The difference between the two is how the good content will get around and stick.

    There are thousands of different techniques that successful Internet Marketers use. However when the basics, and methods are applied correctly, you will usually find a level of success. Many marketers will spend a great deal of there time creating good quality content. The quality content will lead to success.

    The first and most important concept you'll ever need to remember "Content Is King!"
    Always remember those three words and you'll have 1/2 of your plan in place. The next thing you need to know are some of the basic things to get you started.

    Now article marketing, if done correctly, can drive lots of traffic to your site for free. Just remember some of the do's and don'ts.

    Don't try to create articles and add affiliate or sales page links. Create an article with good content, interesting enough to drive the reading to a blog or a web website with more information on the topic. This is the friendly approach and you will get a lot more trusting visitors rather than weary ones.

    Find a niche that interests you, where you can enjoy what you're writing about. Research the niche and make sure that it is not too competitive. Do some keyword research and see just how much competition is out there. From there decide on a website and begin writing your article. Many people will create blogs to post their articles to. Once you have a blog created and an article posted you can place links in your article to your blog and send it to ezines and article directories.

    Write articles around your niche. Choose a keyword phrases to write your article around. Do not over stuff your article with the keywords for which you are aiming for. Your keywords should reflect a targeted search for words that you have already researched. Make it interesting provide good information that will keep them reading and make other sites want to use your article.

    Submit your articles to quality article directories. Post the article to your blog and start getting your traffic. Many websites are looking for content and may use your article. If they use your article they are required to keep your links imbedded in the article. Now you will have links back to your site along with some possible traffic if the site is a good one.

    Submitting Your Articles:

    I have found allot of talk around the net with regards to submitting articles to directories. Some will tell you to submit your article to as many directories as possible. Now this is just fine but here are some things that I have found along the way.

    It takes allot of time to submit your articles to hundreds of directories, so intern people look for a submission service like Article Marketer and Isnare. These are great services and do get the job done. Others will use an article submission tool. Some of these submitters will automatically submit your article while others are semi automatic where your are required to press ok after each and every directory site.

    Now if you choose these options here is what I would recommend. Be careful of the services that tell you that your article will be submitted to 1'000s of directories. Many of these directories may not even be related to your article. For example an article on fishing does not really belong in a business article directory.

    Be careful how much money and time you spend submitting your articles. Some Authors will change their articles around just a bit for each directory submission. I have found this can be a good practice if your article gets ranked on the same keyword search page from two different directories. Now you have two similar articles from two different directories filling up that search page. When using this practice change the title a bit while keeping the same keywords change each sentence of the first and last paragraphs along with a couple changes in each paragraph.

    Now it is perfectly ok to submit the same exact article to several directories and I have heard allot of hype with regard to the duplicate content post. Rather than re-hash all the talk about the duplicate content rule I will just give you a link here from the Article Dashboard forum that I feel explains it all very well. Here is the thread link

    Now when using an article submitter I prefer a submitter that is semi automatic. This gives me the option to review each submission before I submitted to a directory. Many directories do not have the same categories as others this type of submitter will allow me to make sure the proper category is selected.

    Now as the editor of an article directory, there is one thing that really drives me nuts. Many times I receive articles that are pure slop and many times not even an article. One thing I will say, search engine robots are very picky and will recognize a junk article. One example is an article of 300 words or more all in one paragraph. Use proper paragraph formats. Try and keep your paragraphs around 5 or 6 sentences long. Allow your paragraphs to flow together just as you were taught to grade school. This example is in consideration of the reader.

    Next try and avoid repetitive one-sentence paragraphs. I see this all too often. This now does not even look like or sound like an article rather than just a list of statements. If you have something that you would like to list, then begin list with a paragraph and end it with a paragraph.

    Don't write your article like an advertisement and just shove links into the ad like sounding article. Readers will run for cover. Instead write a review on the product or service. Give some back up statements for your comments within the review. Now you have warmed up the reader and it will not look like an advertisement. Avoid affiliate links! Use a landing page such as a blog, squidoo lens or a website. Refer to the link for more information.

    Some of the detail I have spoken of relates more to article writing and there is allot of information on that around the net. Just remember when you submit your article the person who is reviewing your article will consider many of these things when deciding to approve or accept the article into the directory. Be sure to read over the Approval Guidelines in the directories you are submitting to as they do vary.

    With all of this said I can say I use to submit my article to around 150 directories and found that I got the same results as I did when submitting to just the top directories. In order to save time while submitting quality I now just submit my article to the top 25 or so directories and sometimes not even that many. When I am in a hurry I will just submit the article to the top 5 directories.

    It is better to submit your article to a few directories with a submission that has a good quality article and categorized correctly, than to submit a poor quality to article to hundreds. Quality will always out perform quantity.

    Cheers and to your success,

    Paul

    Oh, one other thing to keep in mind. Don't create a title that is all caps! Just look around the search returns on the net and see how many search return heading you see that are all in caps. Remember it is not an advertisement. If you want to stand out in the crowd, use choice of words to attract people, rather than CAPS or heavy punctuation!!!

    Hi Paul, thank you very much for the wonderful revelation. Content Is really King. Content is the drive that propels action.

    Uzomegabiz.
    Signature

    Joseph Nwokonta

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  • Profile picture of the author Gunter Eibl
    Excellent advice Paul. I think the most successful tip is to be consistent with your article marketing.

    Gunter
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    • Profile picture of the author paul65
      Hello,

      Just an update to this post: One thing that never changes with respect to Article Marketing is "Content is King"

      Below is a Current snapshot as of July 16th 2010 of the Top 25 Article Directory Sites, By Traffic, Pagerank along with some recent tips and advice.

      URL ------------------------- Alexa Rating - Google Pagerank - No Follow
      1. ezinearticles.com ----------------- 126 ------------- 6
      2. articlesbase.com ------------------ 354 ------------- 6 -------------- NF!
      3. suite101.com ---------------------- 659 ------------- 7
      4. buzzle.com ------------------------ 759 ------------- 6
      5. articlesnatch.com --------------- 1,467 ------------- 5 -------------- NF!
      6. helium.com ---------------------- 1,527 ------------- 6
      7. goarticles.com ------------------- 1,710 ------------- 4
      8. articlealley.com ------------------ 2,200 ------------- 5 ------------- NF!
      9. articledashboard.com ------------ 2,833 ------------ 5
      10. ideamarketers.com ------------- 3,369 ------------ 5
      11. selfgrowth.com/articles.html --- 3,654 ------------ 5
      12. bukisa.com ---------------------- 4,728 ------------ 5 -------------- NF!
      13. amazines.com ------------------- 4,759 ------------ 3
      14. articlecity.com ------------------- 5,453 ------------ 5
      15. articlerich.com ------------------- 5,827 ------------ 3
      16. isnare.com ----------------------- 5,913 ------------ 6
      17. searchwarp.com ----------------- 5,941 ------------ 5 -------------- NF!
      18. sooperarticles.com --------------- 6,367 ----------- 5
      19. articleclick.com ------------------- 6,593 ----------- 4
      20. articlecube.com ------------------ 7,563 ------------ 0
      21. infobarrel.com -------------------- 7,953 ----------- 4
      22. a1articles.com -------------------- 8,016 ----------- 5 -------------- NF!
      23. submityourarticle.com/articles/ - 9,464 ----------- 4
      24. web-source.net ------------------- 9,937 ----------- 3
      25. articlestars.com ----------------- 10,244 ----------- 2

      Along with submitting to Article Directory Sites I have also been submitting my articles to social book marking and social networking sites and blog networks. Submitting to the above sites, along with submitting to social sites and blog networks, has really boosted my Article Marketing Successes.

      Some Tips To Get The Biggest Bang! Out of Your Articles! :--)

      The art for Successful Article Marketing is Quality Content, give your readers something they will enjoy. If you write your own or outsource your Articles, be sure to have Quality Content for best success. quality content will gain credibility for you in your niche.

      When it comes down to Article marketing - Quality Content is king and your key to success.

      Avoid being repetitive and stick to the main points in your article and the content should answer some questions based around your keywords. Try not to be being repetitive or add fluff. An average article can be as little as 400 words.

      Remember your reader when writing. If your content is poor you will have ZERO success. Try not to sell in your articles, rather give quality information around your keywords entice the reader to click on your links for more info.

      Be sure to provide good solid answers or interesting content around your keywords. Write to the reader in your topic and Not the search bots.

      Offer New Ideas and Answers In Your Niche Through Your Articles.

      Put Yourself In The Readers Shoes While Writing Your Articles.

      Write Easy To Read Informative Articles.

      If Your Readers enjoy Reading Your Articles You Will Have Success "Content is King"

      Cheers and To Your Success,

      Paul
      Signature

      "Motivation, Determination, & Perseverance are the Pillars Of Success" Paul Schmitt

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