Is it even worth to bother with PPC at Bing?

by opiel
21 replies
  • SEO
  • |
I started my first ever PPC campaign yesterday and so far I am rather very disappointed... 228 impressions and no clicks.

I am in one of these so called 'desperate' niches and considering that I have been quite successful with article marketing, I know that there is rather big interest in it.

But it doesn't seem to be the case with Bing PPC. I have four different text ads which are usually displayed in 4 - 6th position... NO CLICKS so far. They seem to be better written than other ads but I admit that I may be a bit bias here.

Are you guys actually getting any clicks from PPC at Bing? In my case it has been a complete waste of time so far.

Thanks.
Andre
#bing #bother #ppc #worth
  • Profile picture of the author camthomas
    Yh bing works fine my average CTR is around 2.5%
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    • Profile picture of the author Aussie_Al
      I think you are better off focusing on Google adwords traffic to start with and once you have found an ad/landing page combo that converts all the time - expand to, Google Display network, Bing and Yahoo ads, Face book ads etc
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      • Profile picture of the author opiel
        Originally Posted by Aussie_Al View Post

        I think you are better off focusing on Google adwords traffic to start with and once you have found an ad/landing page combo that converts all the time - expand to, Google Display network, Bing and Yahoo ads, Face book ads etc
        It appears that my affair with Google AdWords is just a matter of time. Considering that I am in 'getting your ex back' niche I am worring a bit about taking this direction... they don't seem to like it too much.
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    • Profile picture of the author opiel
      Originally Posted by camthomas View Post

      Yh bing works fine my average CTR is around 2.5%
      2.5% CTR... how did you get Minka Kelly to dance naked on your ads?
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      • Profile picture of the author camthomas
        Originally Posted by opiel View Post

        2.5% CTR... how did you get Minka Kelly to dance naked on your ads?

        hahah yep sure did lol
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  • Profile picture of the author RichardF
    The volume in most niches is extremely low on Bing.. the only way to get volume is to bid on really broad terms. In other words, skip the long tail.
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    • Profile picture of the author opiel
      Originally Posted by RichardF View Post

      The volume in most niches is extremely low on Bing.. the only way to get volume is to bid on really broad terms. In other words, skip the long tail.
      This is exactly the impression I am getting. I am bidding on broad terms but so far no clicks out of about 290 impressions. I will wait a day or two more and change my ads. But I still think that they are quite good.
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  • Profile picture of the author JustusKim
    If you follow Matt Levenhagen's method of campaign blasting, it is alright to try out Bing and Yahoo etc. Trial and error, if one campaign does not work, review your ads and move on to another one.

    It is important to diversify. In the event that google suspends your account for some unknown reason, you still have something to fall back on.
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  • It's only worth it if you want to make money :-)

    Seriously though it just takes some good keyword research... testing... and optimizing.
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  • Profile picture of the author Marketing Ignite
    search volume is very low but for super competitive industries it could make sense.
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  • Profile picture of the author JLu
    We're pretty much break-even with PPC on Bing, and have had more success with AdWords. Our traffic from Bing is approx. 1/7 what it is from AdWords, and the ROAS is +20% on AdWords.

    If I were only choosing one, I'd stick with AdWords.
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  • Profile picture of the author gudboy7810
    I think Google Adword is the best place
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  • Profile picture of the author mediaspree
    Well you get Yahoo and Bing together, and while search volume is lower its a significant chunk of people still checking their email on yahoo/msn. Also you can very easily import your adwords ads into the Microsoft ad center interface to run parellel campaigns, so why not try it?
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  • Profile picture of the author jas62
    Banned
    Not worth it as volume is too low.
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    • Profile picture of the author opiel
      Originally Posted by jas62 View Post

      Not worth it as volume is too low.
      Yes, I can conclude that PPC with Bing was a complete waste of time in my case... and I took it quite seriously.
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  • Profile picture of the author stodog77
    We do really well with one of our business. Cost per conversion with Yahoo and Bing is about $2 less than Google, but the volume is about 1/3. Still worth it though. You really just have to keep testing to find the sweet spot.
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    • Profile picture of the author opiel
      Originally Posted by stodog77 View Post

      We do really well with one of our business. Cost per conversion with Yahoo and Bing is about $2 less than Google, but the volume is about 1/3. Still worth it though. You really just have to keep testing to find the sweet spot.
      Well, I don't know what else I could do... I have educated myself about PPC quite well and I would say that my ads were better than the rest.

      English is actually my third language but I have been always quite good with writing. It wasn't unusual for me to get 300 ~ 400 views per article in a single night from articles published at Ezine. And they were converting very well.

      Andre
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  • Profile picture of the author sevven
    I've got all my campaigns on pause as I've been getting 100% CTR's on nearly every keyword I bid on. Every impression results in a click (except for a few with 50% CTR's)

    My ads aren't that good so I don't know why this is happening.
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    • Profile picture of the author opiel
      Originally Posted by sevven View Post

      I've got all my campaigns on pause as I've been getting 100% CTR's on nearly every keyword I bid on. Every impression results in a click (except for a few with 50% CTR's)

      My ads aren't that good so I don't know why this is happening.
      Somehow... I don't believe that.
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      • Profile picture of the author notjustseo
        Personally I use AdWords, adCenter for Bing and Facebook Ads. Several of the points brought up here are very valid. More general keywords will get you more impressions, however, if you have a small niche, then maybe you can afford to up your bid. In AdWords positions 4-6 work great for me too, but in Bing I try to be in the top 3, my average position (for a campaign that spends over 1k a month) is 3.3

        The real trick with Bing is since they only report conversions and not revenue, sometimes it is hard to figure out the ROI. I use Antvisit so for this purpose. Check out this article about Bing Revenue tracking, hopefully you will find to be helpful. Tips For Tracking adCenter Pay Per Click Revenue -AntVisit
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