Facebook ads vs. Adwords- quick question

by Anthony W

Posted: 13 years ago 1 replies

I know that with FB ads, the higher your CTR, the lower your CPC.

Does adwords work the same way or is this unique to FB? I'm not an expert on Adwords.

#ads #adwords #facebook #question #quick

premiumonlinewriting 13 years ago

Hi Tony,

Yep, Adwords is the same - kind of. CTR is only one factor that can lower your average CPC. There are other things as well, like the relevance of your ad to the search keywords it's showing up for, the quality of your landing page, and the historical CTR of your entire Adwords account.

Check this out for an in depth look at how to improve your quality score: 10 Ways To Increase Adwords Quality Score - RedFly Search Engine & Internet Marketing Blog
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