4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

broad and exact searches

by ninatsanina
3 replies
  • SEO
    • |
can anyone tell me what does broad and exact matchtypes mean on adwords.google.com?
#broad #exact #searches
  • Profile picture of the author milton11011
    broad are all related keywords and synonyms. it says on the adwords page. always use exact.
    Signature
    Just starting off my attempt at internet marketing. First venture is a teeth whitening site that I'm trying to monetize. Always appreciate feedback.
    {{ DiscussionBoard.errors[4016737].message }}
  • Profile picture of the author D Baker
    Here is what it says on the Adwords help page:

    Broad match: Keyword
    Allows your ad to show on similar phrases and relevant variations
    (The broad match modifier may also be used to further refine your broad keyword matches: +keyword.)

    Phrase match: "keyword"
    Allows your ad to show for searches that match the exact phrase

    Exact match: [keyword]
    Allows your ad to show for searches that match the exact phrase exclusively

    I would recommend you use exact match as that will show you the most accurate information about the number of searches a keyword is getting.
    Signature
    SENuke Review
    SENuke XCr Review
    Article Builder
    Unique Article Wizard
    {{ DiscussionBoard.errors[4016781].message }}
    • Profile picture of the author kvhnuke
      Originally Posted by D Baker View Post

      Here is what it says on the Adwords help page:

      Broad match: Keyword
      Allows your ad to show on similar phrases and relevant variations
      (The broad match modifier may also be used to further refine your broad keyword matches: +keyword.)

      Phrase match: "keyword"
      Allows your ad to show for searches that match the exact phrase

      Exact match: [keyword]
      Allows your ad to show for searches that match the exact phrase exclusively

      I would recommend you use exact match as that will show you the most accurate information about the number of searches a keyword is getting.
      way to go no more explanations needed
      {{ DiscussionBoard.errors[4017027].message }}

Trending Topics