Past few months have been really frustrating for me, One of my clients site dropped from 1 st position to 300+ and even after real hard work i was not seeing any results.but i checked yesterday it was on 3rd position on google.com and traffic hiked to great extent.It's now in top rankings for almost every keyword we were trying to rank and many untargetted too ...it means its not temporary change...but i ll wait for few days before i come to solid conclusion..
The site is in finance niche and the first page is ruled by big brands and authorities..About 3,100,000 results (exact)..and so is the case with all decent kw’s in this niche…social media traffic isnt option here except youtube. For traffic you either rank top or buy ads for $20-50/click..
here is what i did...
The very first thing was to restructure site and create new more powerful internal linking structure.
so we started posting quality content 700-1500 word articles.... (for main kw's). for each targeted keyword post ,we created 5 short (250-400 words) posts linking back to this post and interlinking to each other.
next.. we added a new news section to the blog. i subscribed to all gov,service providers sites and every time any news worthy announcement comes we used to post it on news section.the news style is curator type. The first page is more like a landing page and we dont want visitor to go away from first page without filling his details,,,so we added linkback to this news section in homepage footer.
This is all for onpage changes…far as backlinks….we removed all paid links and stopped using any network where we can post content 6-7 months back. The only paid links we got are from yahoo directory and 10 or so paid directories. I stopped bringing any kind of spammy looking links directly to the site.rather I use them extensively on tier 2 links….and I think this is one of the main reason…I have had great success with this kind of tiered linking another sites and they are still improving ,no matter what update they do.
we send out 1 press release every week to 20 or so sites,,,also posting 700+ words articles to article directories. These articles gets syndicated a lot and we get valuable backlinks.
Here is the tip: i regularly look at google news and try to find sites that posts news related to my niche…I contact these webmaster offering valuable news content just for a backlink. These webmasters are hungry for content. These also gets syndicated and brings tons of traffic.but for this niche this is not buyer traffic yet its great for seo and authority.
I still use almost every tool out there every day and night … rather more extensively than ever. Seo is not dead ,you just need to adapt …those who do will prosper … I hope its useful to some of you. Thanx.