PPC for SEO?
- SEO |
I've read a few times that before jumping into an SEO campaign, it's a good idea to confirm the traffic volume estimates you receive in tools like the Adwords tool, by running a PPC campaign.
In doing so, I've heard that part of the goal of this type of PPC campaign is to keep the click thru rate as low as possible - since the only object is to keep your AD on the first page to confirm the volume.
Does anyone have any idea what to put in the AD, that will ensure people will not want to click thru on it?
I have a feeling that if the AD stands out, people may click on it for that reason & if it's "on message" in any regard, to the product or service you are selling, - then it may also be clicked on.
Any ideas or experiences?
Thanks
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com