OBL ?

Hi Chris,

The exact opposite of what FrFai said!

Link juice is divided equally among unique URLs found in both internal and external outbound links.

It doesn't matter if OBLs are nofollow or not, they still dilute the link juice the same.

For more insight read this post:

PageRank sculpting

Hi chris187

Links with the nofollow attribute do not pass link juice, however those links still dilute the link juice. You cannot use the nofollow attribute to prevent the bleeding of link juice and that is why you never benefit from placing the nofollow attribute on links that point to your internal pages.

The point of using the nofollow attribute is to let Google know that you don't necessarily trust page that is being linked to, mainly used to reduce the incentive for users to spam comments.

The terms outbound and inbound refer to the direction in which the link points, while term internal or external in this context refers to the physical location of the webpage.

When you link two web pages together the link points from one page toward the other. The term "outbound link", or OBL, provides context in a discussion so that you know which direction the link is pointing. If a link points toward the page you are discussing then you refer to it as an "inbound link". If the link is placed on the page, that is the subject of your discussion, and it points towards a different page, then it is referred to as an outbound link. It is still an outbound link, regardless of whether the page it points toward resides on the same website or an external website.