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SEO for Europe

by stoaf88
19 replies
  • SEO
    • |
I live in the USA.

Is it possible for me to target a country such as Germany? And do I need to write content in German or will english rank?

I have no trouble doing USA based SEO but I have a client that needs to target Europe/Asia.

Does anyone have experience with this? And any suggestions?

P.S. I am optimising for google of course.
#europe #seo
  • Profile picture of the author TBInternetMarketing
    You just need to log into google webmasters and set the Geo Targeting to point to the country of your desire. I have done this with a UK website as well. It would possibly help if you had a domain name for that county as well. I.e. I use a .co.uk domain for my site I target to the UK.
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    • Profile picture of the author stoaf88
      Originally Posted by TBInternetMarketing View Post

      You just need to log into google webmasters and set the Geo Targeting to point to the country of your desire. I have done this with a UK website as well. It would possibly help if you had a domain name for that county as well. I.e. I use a .co.uk domain for my site I target to the UK.
      This is what I figured. Thanks.

      Also lets say the site is in a non english speaking European country, can you still rank using English? Or will you ever convert in English if you achieve rankings?
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      • Profile picture of the author faysal969
        Originally Posted by stoaf88 View Post

        This is what I figured. Thanks.

        Also lets say the site is in a non english speaking European country, can you still rank using English? Or will you ever convert in English if you achieve rankings?

        Yes, you can rank well in that particular region, by doing proper optimization of your site. English will do not harm your ranking. You may create a version of your site in German language. There have many language package for converting your site in German.
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        • Profile picture of the author stoaf88
          Originally Posted by faysal969 View Post

          Yes, you can rank well in that particular region, by doing proper optimization of your site. English will do not harm your ranking. You may create a version of your site in German language. There have many language package for converting your site in German.
          Awesome thanks!

          Also does anyone know the best way to test rankings in other countries?

          I am in Usa so how do I check google rankings in Germany? Do I need German proxies? Or is there an easier way?
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          • Profile picture of the author Always-A-Warrior
            Originally Posted by stoaf88 View Post

            Awesome thanks!

            Also does anyone know the best way to test rankings in other countries?

            I am in Usa so how do I check google rankings in Germany? Do I need German proxies? Or is there an easier way?
            Go to Google.de
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  • Profile picture of the author Stuart william
    hi if you use only English then its really hard to get ranking in Germany. try to write some content in genman and submit it to German article sites it will helps you a lot in getting ranking in google.de (Germany). Do bookmarling and directory on Germany based sites.
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  • Profile picture of the author mrdomains
    Ranking a site is all about keywords and searchterms. Unless the german public are searching for your client's term in English, you will need to do your seo in German.

    The site can still be in English but with inserted German keywords to match search terms. Backlink with the German terms as anchors. Obviously, not as good effect as if the whole site were in German.

    If you will be doing everything in English you need to do in-depth research on actual English searches from Germany for Germany localized businesses (don´t expect a lot from this)
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  • Profile picture of the author stoaf88
    Thanks guys. So when I do keyword research I will select google.de and then search the terms in english? Do they ever search in english?

    And also I will do research for german keywords as well.

    Any advice? Thanks again!
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    • Profile picture of the author Mike Anthony
      Originally Posted by stoaf88 View Post

      .

      Any advice? Thanks again!
      Yes the most important that hasn't been mentioned. You need to be hosted in europe and getting links from sites that are in germany. the extension can be a boost but Google is quite aware that people all over the world register ,com, .net & .org. regional interest in your site by way of links is VERY important.

      In doing SEO work for european companies I often find sites ranking in the Google .com database that are not showing in the regional (and vice versa) because of the lack or abundance of regional links.
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  • Profile picture of the author GeorgR.
    Being originally for Germany, i can tell you that this is more problematic than what you might think. (Let alone the fact you dont speak German..so how would you want to do proper keyword research?)

    For good German rankings I THINK you really need a .DE domain, and those come with certain requirements: You need to prove you are German resident, and the nameservers for your .DE domain need to be in two different sub-nets.

    Of course, you can still use .org, .com or whatever domains, but i really think .de would be an advantage. I personally don't market in Germany, too tough, too picky.
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    • Profile picture of the author GoldFace
      Lots of poor advices here. Guys, you never tried it, did you ?

      To rank in a non-English speaking country, FORGET ABOUT ENGLISH !
      The .DE is not important, you can pick a .com. The IP is not important.
      What is important, are backlinks from related sites, and in German.

      If you try to do some cheap stuff (xRumer, linkwheels, spammy comments), you will fail. Article marketing? probably a fail as well.
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      • Profile picture of the author Mike Anthony
        Originally Posted by GoldFace View Post

        To rank in a non-English speaking country, FORGET ABOUT ENGLISH !
        The .DE is not important, you can pick a .com. The IP is not important.
        What is important, are backlinks from related sites, and in German.
        Umm i as much as said some of that but you are wrong about the IP. Ip does indicate geo location to Google and link from within a geo location do in fact help.
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  • Profile picture of the author seothatworks
    if the hosting is in that country and the domain is county based like .co.uk it makes a big difference. i have seen sites of mine rank well in specific countries if i use country specific domains
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    • Profile picture of the author stoaf88
      Originally Posted by seothatworks View Post

      if the hosting is in that country and the domain is county based like .co.uk it makes a big difference. i have seen sites of mine rank well in specific countries if i use country specific domains
      How do you obtain a.co.uk domain if you live in the USA?
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      • Profile picture of the author Tiffan Meloney
        Last time I did some German SEO for one of my websites. First you need to do these.

        Purchase a TLD for that country.
        Hosting doesn't really matter
        And Build backlinks from the TLD

        Like if i was ranking for a .de I will build .de backlinks. The more TLD for that country you have, the more boost you will get in the country. Make sure your content is in the language of the country. and make sure you do the same SEO.

        Lastly, you will want to use some Social Media for the country. Get the most used Social sites in the country and build links on it. Its alot of work, but it pays off. Hope that helps.

        And if you are using a .com/.org/.net/.info, you will have to geo target it in Google webmasters.


        Originally Posted by stoaf88 View Post

        How do you obtain a.co.uk domain if you live in the USA?
        You can go to any domain registrar and they have it for you. finiding it is the hard part. but its there.
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  • Profile picture of the author stoaf88
    Oh I thought someone said that you need to prove you live in the country to get the extention for that country.
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  • Profile picture of the author seoservicesaustralia
    Hi

    Me Also Target Local Country Australia And My Domain name Like Home :: XYZ Networks I have Targeting Local Submission site List Local Business Listing, Cassi field Submission and i also local forum targeting. I think it is Best Results. Please try.
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  • Profile picture of the author Fernando Veloso
    Been ranking PT sites with US and UK hosting with no problem whatsoever.

    And thats a fact.
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    • Profile picture of the author stoaf88
      Originally Posted by Fernando Veloso View Post

      Been ranking PT sites with US and UK hosting with no problem whatsoever.

      And thats a fact.
      What do you mean by PT sites?

      Thanks for the reply.

      I guess my best course of action would be to register a .de domain and then write in English and use google translater to also have a German version. Then backlink to german blogs and forums.

      Is this a good basic strategy?
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