8 replies
  • SEO
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I'm considering building a review site targeting amazon products.
I read in different places on WF that you can outrank amazon.

In order to achieve this would I...

1) Have to build backlinks to each individual product page on my site (what types of backlinks)?


2) Focus on building backlinks to the home page and set a a link structure to pass "link juice"?
#amazon #outrank
  • Profile picture of the author retsek
    You build both.
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  • Profile picture of the author BAcheson
    are you serious? You've got a better shot of hitting more home runs then Jose Bautista
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    • Profile picture of the author retsek
      Originally Posted by BAcheson View Post

      are you serious? You've got a better shot of hitting more home runs then Jose Bautista
      he's not going after the keyword Amazon but rather a keyword for a product sold on Amazon. Those are usually good to rank for, and usually the competition is other marketers tying to rank for it and not Amazon necessarily.
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      • Profile picture of the author packerfan
        You can outrank amazon. Just make sure you optimize the on page stuff, and focus on links.

        One thing to look for is if there are other affiliate sites that amazon is outranking. If those sites are properly optimized and have good link strategy in place, you might have found a tough keyword.

        Nothing to see here

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  • Profile picture of the author dadamson
    Focus the majority of your backlinks to the actual pages you are trying to rank and not just the homepage.

    Also ensure that your backlinks are all great quality and the pages that you are getting links from are full of unique content.
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  • Profile picture of the author JohnnyC123
    Is this actually possible?
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  • Profile picture of the author esdavis
    Home page links are good, deep links are better. And be sure to maximize your opportunities for internal linking where you control the links and the anchor text.

    Amazon doesn't do much product page optimization. You can help your cause with unique reviews/content and re-written product descriptions. Amazon's biggest asset is the authority they get from a zillion pages and their incredible intra-site backlinking by using all those recommended products and "people who bought this bought..."

    One way you can create something kind of like this is with related posts or related products on your review pages. Kind of like your own mini-version of "people who like this might be interested in ..."
    Always Interested in Hearing About Cool SEO Tools and Useful WP Plugins via threads or PMs.

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  • Yea do both. Don't be intimidated by Amazon. In a way you might find this is easier than you thought because often Amazon is ranking purely because of other factors on its domain, like age and authority. The actual page ranking might not be well optimized at all. What this means is that if you can nail your on-page SEO, and then build quality links you can probably easily outrank that page.
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