Question About Optimizing Landing Pages With Adwords

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  • SEO
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Quick question.

Should I create multiple landing pages which are basically the same but target variations on the same keyword? I have a number of different ad groups on Adwords which each target different keywords so that the keywords and ads themselves can be as relevant to one another as possible.

Should I go that extra step in creating multiple landing pages then? I'm talking about for keywords which are slightly different from one another. Like "getting your ex back" to "how to get your ex back". The page itself wouldn't change much, just the keyword I'm targeting and using on the page. That way I'd have a few variations of pretty much the same page on my site (but rewritten slightly in full WITH the new keyword) which I could link to depending on which ad group/keyword I'm targeting.

BASICALLY would this help my quality score/is this an accepted smart practice to use in Adwords??
#adwords #landing #optimizing #pages #question

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