Exact Keywords

by GlobexWeb

Posted: 14 years ago 5 replies

Hi,

I have search a key word which has 1,830,000 broad searches, but only 110 exact searches. Should I select such keyword or go for any other. Please suggset me in SEO point of view. Also add about the difference in exact and broad searches why there is so much difference.

Regards
Globex

#exact #keywords

GlobexWeb

14 years ago

Dear Hulbert Lee,

Thanks for you detailed reply, you have clear all points in a short way. Can you please add more about cpc? Current keyword has 0.27$ cpc. This is good or go through for more cpc?

Originally Posted by Hulbert Lee

There's probably a big difference because your keywords could be very generic.

Take for an example the keyword: lose weight fast

1,830,000 means the searches that have the word "lose," "weight," and "fast."

A person who searches "I wish to lose ten pounds and some weight very fast" would count as a broad search.

A person who searches "I wish to lose weight fast" would count as a phrase search.

A person who searches just "lose weight fast" would count as an exact search and there's only 110 who are typing your exact search keyword phrase a month, which isn't really that much. You would most likely save more time in the long run by searching for a more popular exact searched keyword.

Thanks

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esdavis 14 years ago

The real question to ask yourself with CPC is this:
By knowing your numbers (how much you are likely to actually earn (or are earning) per click based on conversions on your website - EPC), you can compare that to CPC. If EPC is higher than CPC and you are sure about your earnings, then you are on track to make a profit.

If your numbers are not solid, test first before committing. Also, consider the opportunity cost of your keyword. You can't build pages and sites for every keyword under the sun. You don't have time. You want to leverage the BEST keywords that have the chance to earn you the most for every click.

A little extra time upfront with keyword selection pays off. Rather than broad or exact match, if you are looking at long-tail terms, phrase match is pretty helpful.
- Thanks
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