I have noticed that when you have an ebook for their kindle that your ebook is given a page of its own as in amazon.c om/yourebook. This is awesome because there is an insane amount of internal backlinks into this page of yours.
Pretend Amazon is the ONLY search engine in the world and your only webpage is this page that they have given you. Your goal is to become very visible to those who are searching for you inside amazon. How would you SEO your page as well as your ebook? This is the primary question in this post.
The secondary question is how can you SEO (off page and on page) your product's Amazon page for Google, assuming you don't intend to have a website outside Amazon?