4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

Google

by mcginty
3 replies
  • SEO
    • |
I know that Google ranking is a bit of a mystery but I need to find out if I’ve done something wrong here.
I found a term that originally came up with 40,500 global monthly searches. I know this for a fact because I saved the Google Keyword search as a csv file to use with Stealth Keyword Competition Analyser.
I can't remember if I saved the search as 'exact match' or 'broad match'.
However when I repeated the search recently, it came up as 2,400 'broad match'.
Now even if I had only recorded the original search as broad match (not as per the instructions for SKCA) this is a humongous drop.
Does this happen or have I made a mistake somewhere in the process?
#google
  • Profile picture of the author dburk
    Hi mcginty,

    I can only guess as to what actually happened, and my best guess would be that you viewed the csv file in a spreadsheet program and sorted one of the columns separately from one or more of the other columns. After that sort the data in one column no longer lined up with the correct data in another column.

    Why would you be looking at "broad match" data? That data includes an unknown number of keywords, many which may not even be relevant for your niche. How in the world would that be useful for the type of keyword research you are performing?
    Signature

    * Get Results - Outsource Your PPC Management |
    *     Don Burk Advertising & Marketing - www.donburk.com

    {{ DiscussionBoard.errors[4232245].message }}
    • Profile picture of the author mcginty
      Originally Posted by dburk View Post

      Hi mcginty,

      I can only guess as to what actually happened, and my best guess would be that you viewed the csv file in a spreadsheet program and sorted one of the columns separately from one or more of the other columns. After that sort the data in one column no longer lined up with the correct data in another column.

      Why would you be looking at "broad match" data? That data includes an unknown number of keywords, many which may not even be relevant for your niche. How in the world would that be useful for the type of keyword research you are performing?
      I'm guessing that's the explanation
      {{ DiscussionBoard.errors[4233690].message }}
  • Profile picture of the author timpears
    I have done the same thing. Done keyword research, started building site. Then gone back to check my keywords and they don't seem anywhere near what I remembered. Not sure why this happens, but the keyword search number is not a static number. And Google Keyword Tool is not accurate and so gives bad results. Maybe the first time was accurate, maybe the second time. Who knows?
    Signature

    Tim Pears

    {{ DiscussionBoard.errors[4232305].message }}

Trending Topics