Does Quality Score impact SEO results?

by B Set
7 replies
  • SEO
  • |
Does your Google Quality Score impact your SEO ranking? If so how much impact does it have?
#impact #quality #results #score #seo
  • Profile picture of the author LucySands
    I think having a good quality score says something about your site, whether you're using PPC or organic SEO, it still impacts your site
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    • Profile picture of the author dburk
      Hi B Set,

      No!

      Quality scores in AdWords are composed mostly of the CTR of your AdWords ads. SERP rankings are based on your relevancy score that is derived from signals of relevance.
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      • Profile picture of the author MikeMorgan
        Originally Posted by dburk View Post

        Hi B Set,

        No!

        Quality scores in AdWords are composed mostly of the CTR of your AdWords ads. SERP rankings are based on your relevancy score that is derived from signals of relevance.
        Right .

        As Don pointed out , the biggest factor that affects to quality is CTR and this applies to Google adwords ads.
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        • Profile picture of the author B Set
          Originally Posted by Mike Morgan. View Post

          Right .

          As Don pointed out , the biggest factor that affects to quality is CTR and this applies to Google adwords ads.

          Thanks Guys - but doesn't Adwords give you a Quality Score before your ads are live? I thought this quality score was based on the content of your site vs. the keyword you're bidding on.
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          • Profile picture of the author dburk
            Originally Posted by B Set View Post

            Thanks Guys - but doesn't Adwords give you a Quality Score before your ads are live? I thought this quality score was based on the content of your site vs. the keyword you're bidding on.
            Hi B Set,

            Part of the quality score is made up of the system-wide history of your keyword, plus how relevant it is to your ad text and landing page content. After you receive a sufficient number of impressions your own keyword CTR becomes the primary factor.
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  • Profile picture of the author WilliamBLee
    Definitely Quality Content quality back link up lift your website.
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  • Profile picture of the author nicktyler
    Quality score only applies to Adwords PPC and how relavent your ad copy is to your site. I suppose you could argue that to have a good quality score for certain Keywords means that your site is optimised for those keywords and should perform well in SEO as well?
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