Anyone notice a drop in cpc after..

6 replies
  • SEO
  • |
...making a significant change in formatting to an ad block? I swear it happens for like 24 hrs after making a major change. Any thoughts?
#cpc #drop #notice
  • Profile picture of the author Josh MacDonald
    Has anyone noticed if a warriors earnings change slightly, he will immediately make a thread about it.

    Well, changing the format including shape and color is going to after your CTR. My micro niche sites have a 15% CTR because of a good theme and ad themes.
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  • I am bit confuse there... I think it is regarding the PPC campaign you are running and CPC is dropped after making some changes in Adwords or landing page? Or you are using Adsense CPC dropped after making changes to ad block?
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    • Profile picture of the author GaltMotors
      I do mean AdSense cpc... Perhaps it is coincidence, but I have seen it happen many times when testing. Cpc drops more than 50% for about a day after making the change, then comes right back up to normal trends.
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  • Profile picture of the author Heavenstorm
    well just for information, today my cpc is lower than usual but I guess it happens once in awhile nothing to worry about
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    • Profile picture of the author paulgl
      Different advertisers target different ad blocks.

      The number of advertisers fluctuates constantly.

      However, if mine dropped each time I did a change....guess what?

      I'd stop making changes

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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      • Profile picture of the author InTheMaking
        Originally Posted by paulgl View Post

        Different advertisers target different ad blocks.

        The number of advertisers fluctuates constantly.

        However, if mine dropped each time I did a change....guess what?

        I'd stop making changes

        Paul
        Well said, haha
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