13 {{ upvoteCount | shortNum }}
13 {{ upvoteCount | shortNum }}

Please help with CPC...choosing keywords

by brit16
11 replies
  • SEO
    • |
I am new to IM, but have been promoting an affiliate product for about 7 months. I am going to try to get an adsense site up and running, but I am not sure what I should be looking for.

The keywords I am hoping to use for my site have an "approximate cpc" of $3. 60. What does that really mean? Is this high enough to go after, too high??? Any input is greatly appreciated. Thanks.
#cpcchoosing #keywords
  • Profile picture of the author jubbi
    Hi buddy,

    This is not high this is normal i think and you should find out more related keywords of this cpc.
    {{ DiscussionBoard.errors[4330376].message }}
  • Profile picture of the author cadmo
    [DELETED]
    {{ DiscussionBoard.errors[4330418].message }}
    • Profile picture of the author brit16
      Originally Posted by cadmo View Post

      Dear Brit16:

      Do you know about Google quality score mechanism for adwords?

      If you create highly relevant landing pages and organize your account, campaigns, ad groups, ads and keywords in line with landing page then you can get high quality score and end up paying less for target keyword.

      So dont bother about given estimates...you can achieve clicks way less then $3 if you optimize your campaign well.

      Also your target keyword = visitors expectation...so try using broad match and run campaign for 3 months to find out what people are actually searching for and whether they find your content useful.

      Regards
      No, I have never heard of quality score mechanism. But I think you may have misunderstood what I was asking. I want to create an AdSense site, where I have some good content and some ads, and try to make some money from the ads. I was wondering if $3.60 approximate cpc was an indication that this keyword would or wouldn't make decent money per click. Any advice is wanted, thanks.
      Signature

      New to IM, any honest advice appreciated!

      My blog (first IM project!).....IVF Success Stories

      {{ DiscussionBoard.errors[4337222].message }}
      • Profile picture of the author RayW
        Originally Posted by brit16 View Post

        No, I have never heard of quality score mechanism. But I think you may have misunderstood what I was asking. I want to create an AdSense site, where I have some good content and some ads, and try to make some money from the ads. I was wondering if $3.60 approximate cpc was an indication that this keyword would or wouldn't make decent money per click. Any advice is wanted, thanks.
        $3.60 is decent. I'm not sure but I think Google pays 50% of the cost of the ad to publishers, meaning you would get approximately $1.80 per click on an ad related to that keyword, which is relatively good. How many exact searches does this keyword have?
        {{ DiscussionBoard.errors[4337332].message }}
        • Profile picture of the author brit16
          I am considering two different keywords, both have basically the same cpc but one has 1,900 exact searches and one has 8,100. Not sure which I should go after. They are targeting the same thing. Thanks.
          Signature

          New to IM, any honest advice appreciated!

          My blog (first IM project!).....IVF Success Stories

          {{ DiscussionBoard.errors[4337390].message }}
          • Profile picture of the author RayW
            Originally Posted by brit16 View Post

            I am considering two different keywords, both have basically the same cpc but one has 1,900 exact searches and one has 8,100. Not sure which I should go after. They are targeting the same thing. Thanks.
            Check their competition. Look at their SERPs and see if the top 10 results are properly optimized for the keywords. You can use some tools to help you with this (Traffic Travis, Market Samurai, etc).
            {{ DiscussionBoard.errors[4337402].message }}
        • Profile picture of the author paulgl
          Your website also gets a QS similar to adwords. You will not make
          top dollar out of the gate. You don't have a site with history for
          high rollers to bid on. Plus, the content network is at least half
          generally as a starting point. So that puts a high paying click
          at $1.80, which gives you about a buck. But, to start out,
          you'd be lucky to get 25 cents until your site deserves better
          and higher paying ads.

          You are making the mistake most people make. They look at CPC
          instead of how much they are willing to do to create content and get
          a massive amount of targeted visitors. Just because you build it,
          does not mean they will come, put high paying ads on your site,
          then click.

          Any niche can make money and lots of it. This is hard for people to
          grasp. So they make some xyz.com MFA piece of crapola and think
          google is just waiting to put a $50 ad on their site. Nothing could
          be further from the truth.

          Create a site with a subject you love, know about, or at least
          will devote a LOT of time researching and developing it. And
          then be patient.

          Over time, your site will be targeted with higher paying ads.

          But then again, maybe it won't.

          There is no minimum CPC to build a site for.

          Paul
          Signature

          If you were disappointed in your results today, lower your standards tomorrow.

          {{ DiscussionBoard.errors[4337406].message }}
          • Profile picture of the author brit16
            Originally Posted by paulgl View Post

            Your website also gets a QS similar to adwords. You will not make
            top dollar out of the gate. You don't have a site with history for
            high rollers to bid on. Plus, the content network is at least half
            generally as a starting point. So that puts a high paying click
            at $1.80, which gives you about a buck. But, to start out,
            you'd be lucky to get 25 cents until your site deserves better
            and higher paying ads.

            You are making the mistake most people make. They look at CPC
            instead of how much they are willing to do to create content and get
            a massive amount of targeted visitors. Just because you build it,
            does not mean they will come, put high paying ads on your site,
            then click.

            Any niche can make money and lots of it. This is hard for people to
            grasp. So they make some xyz.com MFA piece of crapola and think
            google is just waiting to put a $50 ad on their site. Nothing could
            be further from the truth.

            Create a site with a subject you love, know about, or at least
            will devote a LOT of time researching and developing it. And
            then be patient.

            Over time, your site will be targeted with higher paying ads.

            But then again, maybe it won't.

            There is no minimum CPC to build a site for.

            Paul
            I am planning on building a site with great content, and it is in a niche that I am very passionate about. I am not expecting any get rich quick site or anything like that. But before I start creating it, I just wanted to do as much research about it as possible. Thanks for the advice.
            Signature

            New to IM, any honest advice appreciated!

            My blog (first IM project!).....IVF Success Stories

            {{ DiscussionBoard.errors[4337458].message }}
  • Profile picture of the author RayW
    I don't think it's true that new sites get lower paying ads. I've started up some adsense sites in the past and have found the same ads on them that appear on authority sites in the same niche.
    {{ DiscussionBoard.errors[4337427].message }}
  • Profile picture of the author Q136
    try using an exact match domain name niche site, google ranks a little bit higher for the exact match right from the beginning. Which could lead to higher CPC payout. If you are set on your keyword choice see if you can match the domain.
    {{ DiscussionBoard.errors[4337798].message }}
  • Profile picture of the author Heavenstorm
    I normally check spyfu for the cpc instead of using the amount from GKT. Also spyfu will show how many advertisers which is something you can consider, the more advertisers the higher they bid.
    Signature
    How To Lose Weight Fast
    -------------------------------------------------------
    GUARANTEED SEO GOOGLE PAGE 1 SEO SERVICES
    -------------------------------------------------------
    SEO | SEO SERVICES | ONLINE MARKETING
    {{ DiscussionBoard.errors[4338029].message }}
  • Profile picture of the author raven2424
    different keywords have a different CPC you can check keywords and there avg CPC with the google adwords tool or spyfu.com has a great one as well
    {{ DiscussionBoard.errors[4338234].message }}

Trending Topics