Amazon Conversion Rate

Last couple months, I've had a 7-8% conversion. It's my only site though, about 110 Amazon clicks a month. I've been testing stuff on it as I learn and plan to roll out more sites, so I'm not sure if that conversion rate is realistic as I send more and more people through to Amazon.

Thanks

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Matt Ward

15 years ago

When people talk about their Amazon conversion rate, they usually talk about the figure on the Amazon site itself, which is kind of misleading.

If 100 people visit your site, 10 click on an Amazon link and 5 of those people buy 2 items each, the site will say you had a 100% conversion rate. Obviously, that's pretty misleading.

Don't Clickbank promoters usually consider conversion rate as the % of people that visit their site and buy something?

Thanks
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AudioRoxor

15 years ago

Originally Posted by mattward

When people talk about their Amazon conversion rate, they usually talk about the figure on the Amazon site itself, which is kind of misleading.

If 100 people visit your site, 10 click on an Amazon link and 5 of those people buy 2 items each, the site will say you had a 100% conversion rate. Obviously, that's pretty misleading.

Don't Clickbank promoters usually consider conversion rate as the % of people that visit their site and buy something?

The figure on Amazon itself reflects clicks through to Amazon, and how many people actually bought something.

People visiting your site and clicking through to Amazon would be your CTR.

Thanks
1 reply

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CeeCee123 15 years ago

I haven't had any luck with Amazon as of yet. But my traffic is going up so that may change soon. :rolleyes:
- Thanks
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Will Leighton

15 years ago

I've been hovering around the 6-10% mark personally from product links.

But like matt says, the more important thing is how many people are visiting, how many are clicking through to your links, and how many are making purchases.

Thanks

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InitialEffort

15 years ago

I am around 3% for total links clicked.

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xnice

15 years ago

I have from 1%-8% and with different products, this is vary. And I think this is depend on content, layout also. When I changed the poor content to good post, the conversion rate increased.

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Chris Cole

15 years ago

Always aim for higher %'s of course ...

I average 6 - 10% as well. So it IS POSSIBLE to get these type of percentages!

Thanks

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Will Leighton

15 years ago

Originally Posted by alhasy

I do not use amazon yet.

Thanks for letting us know...:rolleyes:

Thanks

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catcat

15 years ago

Hovering around 4% depending on the product.

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netbiz4

Banned 15 years ago

Depends on what keywords you use. You can easily get 25%+ conversion rates or higher on Amazon (or anywhere else for that matter) if you target the product buyer keywords.

Thanks

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prasanth5

15 years ago

The conversion rate normally changes and it is not constant. I think the conversion rate will improve when more traffic visits the site.

Thanks

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Amazon Conversion Rate

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