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Is Google's Keyword Tool Accurate?

by Marshman721
29 replies
  • SEO
    • |
I have read mixed reviews out there about the accuracy of Googles keyword tool... I would think if google says X has 100,000 searches for it, then they would know right?

Thoughts? Feedback?
Other keyword tools to use?

thanks
#accurate #google #keyword #tool
  • Profile picture of the author davidstar
    Who is giving the review ? The nos you see are in the higher bracket. I have done adwords that would be the best indicator to verify this nos.
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  • Profile picture of the author Mark Jordan
    You can use market samurai.
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    • Profile picture of the author Josh MacDonald
      Originally Posted by Mark Jordan View Post

      You can use market samurai.
      Market Samurai is based off Google...

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  • Profile picture of the author Allan Rich
    The Google keyword tool is going to be about as accurate as you can get... but nothing is 100% They just have the most data to reference from then everyone else.

    The majority of the keyword applications like Market Samurai etc just scrape data from Google.
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  • Profile picture of the author Dennis Gaskill
    It's as accurate as you'll find, but the numbers are still just estimates -- but it beats the heck out of making wild guesses.
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  • Profile picture of the author MediaLexus
    Like others have said before, the numbers are just estimates. Every keyword is not update automatically. You could search for a keyword and it will display a number but it could have gotten 20,000 more searches over the last two days and those won't necessarily be factored in.

    But as far as any other software, Google Keyword Tool is going to be the most accurate.
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  • Profile picture of the author UMS
    Given that pretty much every keyword research tool on the market relies on GAKT data, it's the best we've got.
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  • Profile picture of the author StoneWilson
    It more likely depends on whether you believe it or not. But you can use Google Adword Keyword Tool together with other keyword tools, such as Seobook Keyword Tool, Samurai, etc. and consider the results comprehensively.
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  • Profile picture of the author ok123
    It is accurate.. you need to take into account the seasonality of the keyword also.. and of course always do the exact match search..

    Though there are keywords which are not listed in the tool and bring in a lot more trarffic but if you are starting.. it is the best tool for you..
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  • Profile picture of the author imdomination
    I've always found the tool to be pretty accurate for numbers over 5000 exact searches/month. Anything under that and it can be a little bit more hit or miss, probably because of the higher margin of error (being off by 100 over 1000 searches is a lot worse than being off by 100 over 1000000 searches) but overall I trust it pretty well.
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  • Profile picture of the author epathj
    The majority of the keyword is accurate, but nothing 100% guarantee
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  • Profile picture of the author glennforum
    I have noticed that most keyword research tools are based on Google's Keyword Tool so i guess that alone is an indication that Google's Keyword tool is accurate but i wouldn't say it is absolutely 100%.
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    • Profile picture of the author Spastabetic
      As a few have said, who else could possibly have data as good as google. On that note it's probably accurate in the main.

      Having said that, try to work this one out ...

      I'm number one in google for a fairly comptitive keyword, circa 9000 searches a month and it's in a very popular niche (popular with IM'ers)

      My clicks should be in the region of about 4000 per month if you believe that the no 1 spot should pick up just over 40% of said clicks.

      I get just over a thousand clicks and I've tested all sorts of page title/descriptions and it make little difference.

      My theory is this ... a very competitive niche, lots of IM'ers targeting the same keyword, all using automated tools to track their rankings on a daily basis.

      I know when I got into marketing I was checking rankings by the hour, let alone by the day

      So , it only takes a 100 IM'ers to be checking their rankings once a day with an automated tool to use up 3000 of those searches. And lets face it they aren't even on google, they're using software, so they aren't going to click on my no1 spot.

      Makes you wonder whether IM'ers are contributing to 75% of the search volumn on google simply checking their rankings

      Ron
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  • Profile picture of the author john orton
    Yes Google keyword tool is very much accurate and authenticated. Am using it from a long time an i found it very useful.
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    • Profile picture of the author john14317
      I have a website very high in a very searched generic word... I have had that for quite some time and even been able to expand on it. But the generic word itself can't have a very high organic CTR if I am to believe the search count
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  • Profile picture of the author MartinJ
    If you check exact searches for keywords on Google Adwords tool then they gives you more accurate results.. I prefer Wordtracker its better then Google Adword tool.
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  • Profile picture of the author johnasthlon
    Google is the real accurate estimator. let me explain you that if you find any key phrase search engine competition around 10 million then we can consider that a same key phrase should be popular at least half million people will search the same key phrase.
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  • Profile picture of the author mickdonald37
    My friend had noticed that most keyword research tools are founded on Google's Keyword Tool so he think that alone is an indication that Google's Keyword tool is accurate but it wouldn't say it is absolutely 100%.
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  • Profile picture of the author razorico
    You can use semrush as a keyword research tool,it's more functional , it's source- is GKT itself, which is the most accurate keyword tool.
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  • Profile picture of the author SpiderHunter
    Its not that accurate, I tried the same keyword after a couple of hours and I got different results, not to much difference but still.

    I use keywordeye.co.uk and I am satisfied with them.
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  • Profile picture of the author frogman
    You would think G's tool would be the most accurate, and maybe it is the "most" accurate, but it still seems like an educated guess.
    The only way to know is to run an AdWords campaign and look at the impressions.
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    • Profile picture of the author Spastabetic
      @frogman

      I'm not a big adwords user so I'm not sure how to get the best out of it. But aren't you going to accrue click charges running an adwords campaign just to get search data?

      But I see how it could give you very accurate results if you can get on the first page every time.

      Ron
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  • Profile picture of the author Jenny4u1
    As you said. I too have same opinion. Even my keyword (Wall Papers) listing in second page. As per keyword tool daily the key word which I have is having 10000 searches. That means at least I should get daily 100 visits. But I am not getting even 20. I too need some clarification in this matter.
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    • Profile picture of the author bhuff85
      Originally Posted by Jenny4u1 View Post

      As you said. I too have same opinion. Even my keyword (Wall Papers) listing in second page. As per keyword tool daily the key word which I have is having 10000 searches. That means at least I should get daily 100 visits. But I am not getting even 20. I too need some clarification in this matter.
      That is more than likely due to the fact that you're ranked on the 2nd page. Rarely do people go past the 1st page in search results. I know I very rarely do that when looking for certain things. I'll typically go back and type in a different search string until I find what I need, and my guess is that the majority do the same.
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    • Profile picture of the author simonbuzz
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      Originally Posted by Jenny4u1 View Post

      As you said. I too have same opinion. Even my keyword (Wall Papers) listing in second page. As per keyword tool daily the key word which I have is having 10000 searches. That means at least I should get daily 100 visits. But I am not getting even 20. I too need some clarification in this matter.
      Ranking on the second page will not work..because everyone looks at the first page results only. It doesn't matter if you keyword gets even 50,000 search a month..if you ranking on the second page there is no hope of getting a percentage of that traffic..
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  • Profile picture of the author leppozdrav
    I think you have to try searchmetrics it is kinda more expensive but it works really great and accurate inforamtion.
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  • Profile picture of the author JamesGw
    It's pretty accurate from my experience. I'd say it's within +-50%, which isn't bad for such a tool.
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  • Profile picture of the author kaedus
    If you are doing exact match search volume you'll have a much better idea of what is an accurate number. You should also keep in mind though that this is not exact. You shouldn't base anything super important off of these numbers. Just use them as general guidelines.
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