The Basic On-page SEO 15 Steps

9 years ago

I would say that this post is filled with quite a few misnomers, as well as some things that are completely wrong.
#1 could be disputed (and has been many times in the forums here)
#2 is flat out wrong
#4 H1 is the only one that matters
#7 Density should be relative to competing pages
#10 not a "must"
#11 questionable
#12 certainly not a "must" and questionable SEO value
#13 also not a "must" although content is good - I have great results with half the content

If you did all of these you would likely end up with an overly optimized page.

I hate to be the contrarian, but spreading even questionable info about SEO makes my job more difficult after a client reads this and takes it as gospel.

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GeorgiaB

9 years ago

Originally Posted by smorse1

I would say that this post is filled with quite a few misnomers, as well as some things that are completely wrong.
#1 could be disputed (and has been many times in the forums here)
#2 is flat out wrong
#4 H1 is the only one that matters
#7 Density should be relative to competing pages
#10 not a "must"
#11 questionable
#12 certainly not a "must" and questionable SEO value
#13 also not a "must" although content is good - I have great results with half the content

If you did all of these you would likely end up with an overly optimized page.

I hate to be the contrarian, but spreading even questionable info about SEO makes my job more difficult after a client reads this and takes it as gospel.

It's only your opinion... (maybe two-three others'). The real marketers use on-page SEO. I admit, not all 15 steps are "must do", but the majority are very important.

I wish you success,
Georgia.

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JamesGw

9 years ago

Originally Posted by getmoneyzone

It's only your opinion... (maybe two-three others'). The real marketers use on-page SEO. I admit, not all 15 steps are "must do", but the majority are very important.

I wish you success,
Georgia.

I really don't think he was saying not to do on page SEO, but that your recommendations aren't all good. I agree with some of his points, but not all of them.

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GeorgiaB 9 years ago

Originally Posted by JamesGw

I really don't think he was saying not to do on page SEO, but that your recommendations aren't all good. I agree with some of his points, but not all of them.

I agree with you.
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Havalov

9 years ago

Originally Posted by smorse1

If you did all of these you would likely end up with an overly optimized page.

I hate to be the contrarian, but spreading even questionable info about SEO makes my job more difficult after a client reads this and takes it as gospel.

Is it possible to over optimize a page or website? Do you think google will somehow penalize your site if you do too much on-page SEO?

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smorse1 9 years ago

Originally Posted by Havalov

Is it possible to over optimize a page or website? Do you think google will somehow penalize your site if you do too much on-page SEO?

I have seen it happen. Essentially the end result of these suggestions would be a keyword stuffed page. Google doesn't care for that too much.

I am not saying your page *won't* rank for you using all of these tips, but it also might not convert, if sales are what you are after.
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ctadvert

9 years ago

Originally Posted by Havalov

Is it possible to over optimize a page or website? Do you think google will somehow penalize your site if you do too much on-page SEO?

No why would they punish you its your site your rules thats the purpose of having your own domain, I don't think you can ever do to much SEO but if your gaining hundreds of backlinks in hours and your a relatively new domain google will raise its beautiful head a bit more. Hope this helps.

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JamesGw

9 years ago

Originally Posted by ctadvert

No why would they punish you its your site your rules thats the purpose of having your own domain, I don't think you can ever do to much SEO but if your gaining hundreds of backlinks in hours and your a relatively new domain google will raise its beautiful head a bit more. Hope this helps.

Please don't give bad advice like this.

It's definitely possible to "over optimize" your site. Note, however, that I put over optimize in quotes. This is because a site that's over optimized isn't really optimized at all. It takes the signals that Google uses to rank a site and uses them excessively, to the point where it breaks some arbitrary threshold that tells Google that the site is spammy.

For example, many people might think that spamming your keyword everywhere might help optimize the site. This isn't necessarily the case. There's a good chance you can get penalized or outright removed upon manual review if you use that method.

As far as it being your website and you being allowed to do what you want on it? Google can also do what it wants with its rankings. If it doesn't like your site, it can decrease its ranking or remove it entirely. I don't see how the site being yours can somehow exclude you from a Google penalty if you're obviously trying to game their system through on-page optimization.

This isn't to say that you shouldn't optimize your pages, but I'd suggest focusing more on creating content for your readers than the search engines. If H1 tags make it easier for your customers to know what's up, then use them. But don't make your page spammy or ugly. It might work short term, but you'll have fewer return visitors and your conversion / click through rate will be significantly lower.

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Cool Hand Luke

9 years ago

Originally Posted by ctadvert

No why would they punish you its your site your rules thats the purpose of having your own domain, I don't think you can ever do to much SEO but if your gaining hundreds of backlinks in hours and your a relatively new domain google will raise its beautiful head a bit more. Hope this helps.

:rolleyes:
With blatantly false and misleading advice like this, you've just made my "ignore" list. Congrats!

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ctadvert 9 years ago

Hi ok i can see where i went wrong with my previous post and definately miss concieved what i was trying to say, As i said i don't think its possible to over optimize your site i believe this cause i do it daily, I did'nt give enough details and i apologise for this, I did mention backlinks and even dough this is offpage SEO i was hoping it would kinda give the idea of what i was trying to state.

So as i said i apologise and if you notice in some of my other threads i've always stated that i'm not the best at writing and getting my point across.

But you have fixed that now so no harm done .

Ignorance is bliss, Ignore list is acceptable never aimed my comment at you anyways.

But sayin that i can see your point of few but whatever dude.
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Boseephus

9 years ago

Originally Posted by smorse1

I would say that this post is filled with quite a few misnomers, as well as some things that are completely wrong.
#1 could be disputed (and has been many times in the forums here)
#2 is flat out wrong
#4 H1 is the only one that matters
#7 Density should be relative to competing pages
#10 not a "must"
#11 questionable
#12 certainly not a "must" and questionable SEO value
#13 also not a "must" although content is good - I have great results with half the content

If you did all of these you would likely end up with an overly optimized page.

I hate to be the contrarian, but spreading even questionable info about SEO makes my job more difficult after a client reads this and takes it as gospel.

I'm going to have to agree with Smorse on this one. There is a such thing as over-optimization when it looks like you are just forcing the keyword in there. It's been floating all over the internet for a while that the keyword has to show up in the beginning of the first paragraph, and then all throughout the page, and then the last sentence. The same goes with using the same anchor text for all of your alt text.

Blatant overuse of a keyword doesnt in any way look natural, and can very easily dilute the experience of the reader on the other end. Now thats not to say that on page SEO isnt necessary, because it is, but where I think you misunderstood Smorse is that alot of those things are guidelines. I've seen sites rank with literally no on page SEO what so ever, and they were ranked by the overall authority of the links they had coming in. If die hard onpage SEO was the key to ranking, then there would be tons of sites who should be ranked 1, instead of being buried on page 5, and all the pages who have no on page SEO, but have solid link portfolio's should be on page 5, instead of ranked #1.

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smorse1

9 years ago

Originally Posted by Boseephus

Now thats not to say that on page SEO isnt necessary, because it is, but where I think you misunderstood Smorse is that alot of those things are guidelines.

Thanks for your comments Boseephus

Guidelines, yes. I could be mistaken but I think the title of this thread got changed - when I first commented it was something like "The Basic "MUST DO" On-page SEO 15 Steps" and now "Must-do" has been omitted.

My whole point is that if I have an SEO client who happens upon a list like this, and he reads "You must have your key words in the title of the page 2 times." I have to spend my valuable time convincing them otherwise.

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Boseephus

9 years ago

Originally Posted by smorse1

Thanks for your comments Boseephus

Guidelines, yes. I could be mistaken but I think the title of this thread got changed - when I first commented it was something like "The Basic "MUST DO" On-page SEO 15 Steps" and now "Must-do" has been omitted.

My whole point is that if I have an SEO client who happens upon a list like this, and he reads "You must have your key words in the title of the page 2 times." I have to spend my valuable time convincing them otherwise.

Lol, i've experienced this. Usually when people pay for a service, they have a tendency to research the topic just so that they can feel a bit more knowledgeable with the hopes that they arent getting screwed over. With well over 95% of the stuff floating around the internet being crap its very easy for clients to get misguided.

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faysal969

9 years ago

On page SEO is really necessary for ranking your site very well in search engine search result. Thanks for sharing this nice and useful tips with us.

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belgianguy

9 years ago

850 - 1000 words per page. That is a lot! :-) I go for 700 and some people have said that is overkill. But I prefer quality and good content is king, so 850 - 1000 words is awesome :-)

Great tips!

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guardianarmy

9 years ago

what about Step #6 ? i never heard about it..

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LawrenceTam

9 years ago

3-4% density... wowowow

if you have 1,000 word article then you have the keyword in there 30-40 times.

if your doing a long tail keyword then that just looks crazy.

I would say 1-2 and depending on the complexity of the word.

i also disagree with #2

#13 is more for time on site. you might as well just throw in a 2-3 min video. and have a 500 word well written article

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packerfan

9 years ago

Originally Posted by LawrenceTam

3-4% density... wowowow

if you have 1,000 word article then you have the keyword in there 30-40 times.

if your doing a long tail keyword then that just looks crazy.

I would say 1-2 and depending on the complexity of the word.

i also disagree with #2

#13 is more for time on site. you might as well just throw in a 2-3 min video. and have a 500 word well written article

My tests show that higher KWD ranks higher when all other things are equal. I'm sure there's a diminishing return somewhere, but I know for a fact that 6% out ranks 2%.

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YasirYar

9 years ago

With regards to the content, it is based entirely on a case to case basis. Although your 850-1000 word recommendation is a good one, every site is going to have different optimum lengths of content. I personally have had a lot of success with much longer articles, but I'm sure the same results could be achieved with clear and concise ones as well.

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Christopnguyen

9 years ago

Thank you for this!

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Anoop Sudhakaran

9 years ago

Nice Post! I have written an E-Book on ON PAGE SEO. You can download it for FREE from my Signature.

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owenlee

9 years ago

Thanks for the info...

As what you guys have been discussing, this is just a rough guide on what should be done...you need to look at the niche too as different niche may use different techniques of SEO to rank high...

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Jardine

9 years ago

Thanks a lot for these tips!

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GeorgiaB

9 years ago

Thanks for your comments!

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fatlols

9 years ago

Good tips, thanks for the post!

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Herykyut

9 years ago

Great SEO on page tips..Actually i've known these SEO tips but by reading your thread it's like you remind me.And I think i have to implement these to increase SEO of my sites..Thank you..

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Grindstone

9 years ago

I saw the thread title, and just about flipped out, as I just finished a guide to SEO and have 15 steps in my on site optimization process.

My 15 steps are not these 15 steps tho, although you do have some quality ones in with your incorrect assertions that have been pointed out already.

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Eric Lancheres

9 years ago

The density is off, the list seems copy/pasted from a word file....

This list seems as if it's from 2003

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yukon

Banned 9 years ago

Step #13 - Each page or post must contain at least 850 to 1,000 words.

You can rank a page with very little text on the page.

I've never wrote an article for any of my own sites (ever), most pages have about 10 words per page, & still ranking in the SERPs.

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realdesmond

9 years ago

Thanks for great info.

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kangamphi 9 years ago

Please, Explain to me about step 14..
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Hometuts

9 years ago

For on page onptimization allow crawaling of images and always use alt attributes which gives details of image so that google can uderstand it

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stevesinclairs

9 years ago

I think making of in contextual links is a main part of On page optimization

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brianlmaule

9 years ago

i never heard about step 6 can you elaborate it and what's the benefit of doing this

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eurekapsycrille

9 years ago

It is not mandatory to write a very long article or content for your site. You just have to make it valuable to your readers. If you're trying to write a content aiming to rank in search engines, then you might be at the wrong side of the track.

Since we are more likely wanting to have a good ranking in Google, well we must not all forget the guidelines. I have said this more than a hundred times because there are many SEO's today are in depth of misconceptions.

Make pages (more likely content) primarily for users and not for search engines.

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sajjad786

Banned 9 years ago

[DELETED]

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SamDenial 9 years ago

One more point I wanna add that you should add your keyword in URL as well.
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sabbienielsen

9 years ago

these are great and very informational on-page tips, thanks for sharing

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blogworker

9 years ago

Step #13 - Each page or post must contain at least 850 to 1,000 words.

Step #14 - Make sure you insert at least 5 LSI (Latent Semantic Indexing) terms in each post or page.

Step #15 - If you have a Word Press blog use the All in One SEO Pack plugin.

Those are the things i missed.
very useful information, thank you for your sharing.

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happygarg

9 years ago

On-page optimization is use for make your website as search engine's criteria or make SEO friendly website using

-Select right keywords
-Title optimization
-Add Meta(Description, Keywords..)
-Use H1/H2..
-Image optimization
-Use unique content
-Avoid Flash, Java scripts, Frames.. etc.

Some factors in On-page optimization:

-Appropriate meta tags and title tag:
-Prominence
-Proximity
-Occurrence/Density
-Page size
-Load time
-Internal lining

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JerrickYeoh

9 years ago

Your main keyword must appear in the last sentence of almost each paragraph.

i just notice this step from you .
Wasn't it suppose to be right in front of every paragraph ? Or is just make the paragraph quality will do ?

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rowanman28

9 years ago

I think it's good to maybe do half of these things. Which half, I don't know, you don't want to over optimize your page. It's meant to look natural to people and Google.

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The Basic On-page SEO 15 Steps

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