Adsense- REALLY high cpc but also HIGH competition

dizzyland

15 years ago

PSS... I'm sorry if this has been brought up before. I did a search and didn't find much info!

Thanks

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Alan Eight

15 years ago

Hi Dizzy.....Need a little more clarification on what you are looking at and
what your goal is.

If you are looking at the Adwords Keyword tool, then the competition bar
you looking at is a measure of the advertisers targeting that keyword.

Thanks

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eugene6796

15 years ago

you cant go after all the good key word you will spend to much if your just starting out go for company names .

Thanks

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Bizzoyce

15 years ago

Your obviously going to make a site to use Adsense. Are you just aiming for High CPC or is it something you know a lot about. Cause your going to need to get a lot of traffic to your site ect. if you are just starting out find something that you know a lot about so that you are passionate about it. You need to find a way to get traffic and lots of it then keep them coming back.

Thanks
1 reply

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dizzyland

15 years ago

Originally Posted by Bizzoyce

Your obviously going to make a site to use Adsense. Are you just aiming for High CPC or is it something you know a lot about. Cause your going to need to get a lot of traffic to your site ect. if you are just starting out find something that you know a lot about so that you are passionate about it. You need to find a way to get traffic and lots of it then keep them coming back.

Hey Bizzoyce... thank you for your reply.

This is an area that I know A LOT about because I've been working in the field for 10+ years. I was thinking about interviewing other people in the field and building a site with unique content.

My prior experience is building a website that sells music gear... I invented a musical product that has been well reviewed and has sold to famous/successful producers but I have to make it myself. It's pretty time consuming. I'd like to explore the world of adsense so I've been brainstorming on what kind of site to pursue... I figure it's always good to diversify!

I'm a total newb so please forgive my ignorance. When I saw a $50 CPR I saw dollar signs! i assume that it would be hard to get a high page rank in this area. However, most of the people with high page ranks are professionals in the profession that I'm talking about. There's no central news site or review site to speak of as of yet so I thought that this might be a good micro-niche.

If it's not destined to fail it might be a good opportunity to use the knowledge I have, learn something about IM and maybe even make a few bucks.

Thanks

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The Magician

15 years ago

Obviously there's a market for the niche you're looking at: the competition and CPC tell you that much. If you're passionate about, or can maintain interest in the subject, then go for it. If you're going to the trouble of attracting traffic in a high-competition niche, however, you'll be best served by capturing the email address of visitors.

Thanks

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dizzyland

15 years ago

Also... if I understand things correctly... the only way to up my PR status would be to get these professionals to post a link to my blog/review site, right? Or am I wrong in thinking that? I'm assuming that they will want to post a link since the nature of the industry I'm in is to be HUGE self promoters.

The CPC is high, the searches are in the 1000-1200 per month range... what am I missing here? I feel like I'm totally not getting it or something.

Thanks
1 reply

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riza

15 years ago

Just my limited experience, but i've never found that i actually get paid what CPC displays in google keywords tool. Remember the CPC is what it would cost an advertiser to place their ad on your page. Google will then take a nice cut of that ( i think only they know how much that will be) and you get what is left from that.

The other thing i've found with niches that seem similar to yours (really high cpc) is that i get very very few clicks on my ads, even when i'm getting loads of traffic.

To give you an example i had a site about lawyers, which is one of those supposedly really high cpc niches, along with acne and asbestos etc. I was getting up to 10,000 hits per month on it, but a ridiculously low CTR (click through ratio) of something like 0.2%.

On normal niches i usually average about 5%. Why it was so low i dont know exactly. I think it could be some of the following:

1. The high paying advertisers are being picky about where they want their ads displayed. Consequently, the ads that end up on your site are not as relevant.

2. Less relevant ads means lower CTR

3. Perhaps people who search in that niche are somehow more focused on what they are looking for and less likely to click on ads.

[ 1 ] Thanks
1 reply

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dizzyland

15 years ago

Originally Posted by riza

To give you an example i had a site about lawyers, which is one of those supposedly really high cpc niches, along with acne and asbestos etc. I was getting up to 10,000 hits per month on it, but a ridiculously low CTR (click through ratio) of something like 0.2%.

Yep... it was an idea for a legal site. DOH!!

Looks like it's back to the drawing board for me...

Thanks for the insight.

Thanks

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FirstChoiceSystems

15 years ago

Let's say you start a forum realting to leagal issues, or a site dealing with legal issues, then you seo/sem the hell out of it. Get your traffic that is looking for legal stuff,not cook books or whatever.

I think a good example wood be a site about pets, maybe joe's pet site, and this site would use specific ads for pets,not just randome ads. So you've got your niche, get your URL, write some articles, get the ads rotating specifically to your site. BOO YA baby! my 2 cents

Thanks

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vickybabe

15 years ago

adsense is all about trying to rank, so if competition is high find something else.

Thanks

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Fortywats

15 years ago

@Riza. You're clickthrough rate might be so low because you could be giving the searcher exactly what they're looking for. I've found that on some of my sites I had a low CTR because I provided the perfect answer to what was searched and the person had no reason to go anywhere else so didn't need to click an ad.

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Yoong

15 years ago

Hi Dizzy Land,

Here is the low down:

It's easy to find high CPC keywords, but hard to find high CPC, high global search keywords with LOW COMPETITION on the first page. That and on average $3 dollars CPCs on adwords will be around the same as $20 cpcs.

If you have a high CPC keyword, put that keyword in adwords search tool and look at some of the low search keywords 500 - 880 , theyll still have similiar CPCs but with a lot less competition.

Download traffic travis free edition, and use the SEO component and run through each of them, until u find a nice EASY keyword (mostly PR 0 and less than 30 backlinks on each top ten site).

Get your site ready and formulate a plan to get ranked!

Good luck Dizzy

Thanks

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alexcoch

15 years ago

your concern not too much on high competition if u are new on seo..i think u must go and find low competition with high/medium cpc

Thanks

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r4inna

15 years ago

My 2 cents: start with low competition

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bhuff85

15 years ago

Stick with the usual:

- Low to medium competition keywords getting at least 1,000+ searches per month (this is the lowest - I'd try to aim higher, if possible).
- Don't worry about the number of competing pages. Worry more about the strength of the competition on the first page. 1st page rankings are easier to achieve than you might initially think (took me awhile to figure that out unfortunately).
- Target keywords that average $1 CPC. Use SpyFu and the Contextual Targeting Tool (need an Adwords login for this data - it's free) to get a better feel of the CPC's consistency. You won't get that actual amount and may be more than likely to get lower than that, but it does help give you a basis of what you could expect.
- Try for an EMD if you can and don't worry about the extension. If you can't get the EMD, go for a prefix or suffix in addition to the main keyword.
- Add quality content with proper on-page SEO techniques. The better your on-page SEO, the better your off-page SEO will work for you.
- Build quality backlinks to each page of your site and do it with consistency.

That's it in a nutshell, basically. If you feel confident in a specific keyword and everything adds up right, just go for it

Thanks

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JamesGw

15 years ago

You need to check the competition in the SERPs for the keyword. The bar is more for Adwords advertisers and will give you an idea about how many people are competing in Adwords for bids. High competition in Adwords doesn't necessarily mean high competition in the SERPs, although it often does.

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mrgood 15 years ago

Here is a few tips:
Get Firefox as a browser, and get SeoQuake plugin. Then, turn on on the plugin and put allintitle:your keyword phrase in Google.

If in top 10 there is a few sites with low number of baclinks, and with PR 3 or lower, this is easy competition.
If , in opposite, there are sites with high PR (5 or higher), lot of backlinks and Alexa 100000 or less, this is high competition.
You don't check the competition with "", this is for something else..

Also, aim for a bunch of keyword combination, not for a single one.
For example "music gear" has a lot of combination: music gear for rockers, electric music gear, etc. etc.

P. S. ANd do not believe the green competition bar in Google keyword tool, this is not correct, you need to check your competition everytime manually with allintitle operator.
- Thanks
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beatingthebulge

15 years ago

No niche is unbeatable. It just takes time and patience. Its easy to discouraged in the beginning when you see no results but you got to keep on posting unique content that ppl will want to link to

Thanks

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Adsense- REALLY high cpc but also HIGH competition

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