Google Adwords question

Hi mrdanderson,

Anything you do to promote targeted traffic to your website will definitely help. The more targeted traffic you generate, the more natural backlinks you are likely to get. This of course assumes that you have quality content that folks would want to link to.

Don't believe those that tell you that promoting targeted traffic to your website doesn't have an impact. You will likely need to go longer than a couple of weeks to have a significant impact. In most cases, you will never see anywhere near the traffic that AdWords can send you, even after years of SEO.

Naturally, you need to have done a good job of on-page SEO and the rest depends on how useful your information is to your visitors. If your content isn't good enough to get natural backlinks you will be forced to promote traffic some other way.

I often run PPC on a brand new site to get the ball rolling and then taper off after I see a fair amount of natural backlinks. Works like a charm every time.

If your website is promoting a product or service, it's not likely to ever generate as much profit as a well managed PPC campaign can do, but it is a viable option for under capitalized projects.

PPC is also great for testing your assumptions before investing in a long term SEO campaign. I wouldn't think of doing a major long term SEO project without testing my strategy with a brief PPC campaign first.

Yes, and getting far richer every sec just per click on that.

Cheers,
Rafael