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Keyword Research - Broad or Exact?

by Seofarmer
11 replies
  • SEO
    • |
Should I be looking at BROAD or EXACT match for 'true' estimate? (Google Keyword Tool).

I got different answers and debates from ebooks/forums etc.
What are you thoughts?

Thanks in advance.
#broad #exact #keyword #research
  • Profile picture of the author lovboa
    Banned
    The EXACT match is the one that you want. So many people including myself made the mistake of going with data from the BROAD searches when making our first site. My keyword had 40,000 broad searches and it was after I made my site that I learned that it only had 250 exact searches. It was one of the biggest rookie mistakes I made.
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    • Profile picture of the author Seofarmer
      Originally Posted by lovboa View Post

      The EXACT match is the one that you want. So many people including myself made the mistake of going with data from the BROAD searches when making our first site. My keyword had 40,000 broad searches and it was after I made my site that I learned that it only had 250 exact searches. It was one of the biggest rookie mistakes I made.
      Thanks!
      Out of those 250 exact seaches, how much traffic do you get?
      How accurate is it, from your experience?

      Thanks for your time again
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      • Profile picture of the author iocioc
        Depends on your ranking for the terms searched for.. Even if you are ranked #1 on google for the particular search term, you will not be receiving 250 hits on your link.
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      • Profile picture of the author lovboa
        Banned
        Originally Posted by Seofarmer View Post

        Thanks!
        Out of those 250 exact seaches, how much traffic do you get?
        How accurate is it, from your experience?

        Thanks for your time again
        Right after I made my site, I found warrior forum and asked the exact question that you had asked. I was sitting at the third page in less than a month. 250 a month is like no visitors unless you're in the top 5 of first page, and even if you are no.1 it is still very few visitors to make this your main keyword. It was not worth it at all to continue working on the site to improve this ranking. I changed my keyword right away using the exact match data.
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  • Profile picture of the author iocioc
    Always stick with EXACT searches. Broad results may result in terms that will most probably never get any search traffic.
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  • Profile picture of the author Andy7
    When I use Googles Keyword Tool I can't see an option for either 'Broad' or 'Exact' results. Where are you getting this information from?

    Or is this for adsense?

    Many Thanks
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    • Profile picture of the author lovboa
      Banned
      Originally Posted by Andy7 View Post

      When I use Googles Keyword Tool I can't see an option for either 'Broad' or 'Exact' results. Where are you getting this information from?

      Or is this for adsense?

      Many Thanks
      should be on the left hand side...scroll down
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  • Profile picture of the author carolynccourtney
    Exact is the best option, IMO, because they want to know the amount of traffic on individual sentences, not all phrases are anything even similar to the one introduced in it. The latter is what you get with broad match, you do not say anything.
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  • Profile picture of the author Srinagarhouseboats
    Exact is the best . It show the real search results . So use this option
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    • Profile picture of the author Andy7
      Originally Posted by Srinagarhouseboats View Post

      Exact is the best . It show the real search results . So use this option

      How do you find the exact option in the Keyword Tool?
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  • Profile picture of the author JamieSEO
    Look for the exact match numbers.

    On average if you are ranked #1 in Google for your keyword you get 41% of the traffic, so if a keyword has 1,000 exact matches the most you would get is about 410 visitors
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