10 {{ upvoteCount | shortNum }}
10 {{ upvoteCount | shortNum }}

How to link effectively to a squeeze page?

by GoodnightSweetRatRace
8 replies
  • SEO
    • |
Is it wise to advertise your squeeze page at the very beginning of an article / top of your website so it kinda slaps them in the face? At the moment I only link in the middle of my articles and at the very end, simply because if people can't read that far down on my website, then what are the chances of them reading through my lengthy emails?

Am I right for thinking this? Or should I start being more aggressive so they literally cant miss it?

Appreciate responses.
#effectively #link #page #squeeze
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by GoodnightSweetRatRace View Post

    Is it wise to advertise your squeeze page at the very beginning of an article / top of your website so it kinda slaps them in the face?
    I don't know.

    It may vary, from niche to niche, article-style to article-style and customer-demographic to customer-demographic; possibly you can find out only by testing it (which isn't necessarily easy!).

    Originally Posted by GoodnightSweetRatRace View Post

    At the moment I only link in the middle of my articles and at the very end, simply because if people can't read that far down on my website, then what are the chances of them reading through my lengthy emails?
    Indeed. Well, certainly you're not falling into the trap of assuming that "the bigger the list you build, the more income you'll make from it". I have plenty of proof, from my own business, that this isn't always true (but I think some people really do assume it).

    Originally Posted by GoodnightSweetRatRace View Post

    Am I right for thinking this?
    Well, I don't know.

    But, like you, I'll be interested to see others' replies ... and you're asking an interesting question, anyway.

    This question doesn't arise, for me, in the same way that you're asking it, because I no longer use squeeze-pages, after all the split-testing I did (but that's about my customer-demographics as well as article-length and email-length, and I'm not for a moment suggesting that it should/would apply to you, I hasten to add).

    Just wondering: have you considered having an opt-in on the same page(s) as these articles you speak of, as well as the separate squeeze page? I'm kind of asking (since it may be relevant, here?) what decisions and experiences have got you to your current position of needing/wanting to decide this specific question? (Of course I'm only being nosey and I appreciate that it may not suit you to answer this! ).
    {{ DiscussionBoard.errors[4603976].message }}
  • Profile picture of the author art72
    Definitely something to consider. I generally put a link in the 1st paragraph and the last, but I can appreciate your thoughts on this.

    Personally, I don't have enough time or testing to give a factual answer, but my belief was that a large portion of the time people 'skim' through most web pages these days, so it would be nice to hear some more answers from seasoned marketers.

    *I had just finished my first decent video-squeeze page the night before last, only to find yesterday that the affiliate product site I am promoting is down, and mysteriously crashed! ...figures, just my luck.
    Signature
    Atop a tree with Buddha ain't a bad place to take rest!
    {{ DiscussionBoard.errors[4904625].message }}
    • Profile picture of the author GoodnightSweetRatRace
      Wow, I forgot about this thread, but I did test this and I'm glad I did now.

      Turns out that a mixture of direct linking to a clickbank product, AND linking to my squeeze page, was by FAR the most effective. I now direct link to a very good converting CB product in the beginning and middle of my articles, and only advertise my squeeze page at the very end. This simple change has pretty much doubled my sales, and my opt in rate has increased by 10-15% (No BS)

      Many people say, you shouldn't 'direct link' to a CB product because your losing potential prospects, which is true. However, the same principle applies to ONLY promoting your squeeze page. Not everyone wants to read emails - that is just a simple truth. So the solution is pretty obvious when you think about it. Promote BOTH.

      There seems to be two types of people. You've got the people who want to read more, and need to be convinced before buying anything (Perfect for your Squeeze Page) and you've also got people who want to just cut to the chase, and want that magical formula. (Perfect for directly linking to a CB product)

      Hope this helps somebody!
      Signature

      {{ DiscussionBoard.errors[4904754].message }}
      • Profile picture of the author barbling
        Originally Posted by GoodnightSweetRatRace View Post

        ...
        Many people say, you shouldn't 'direct link' to a CB product because your losing potential prospects, which is true. However, the same principle applies to ONLY promoting your squeeze page. Not everyone wants to read emails - that is just a simple truth. So the solution is pretty obvious when you think about it. Promote BOTH.

        There seems to be two types of people. You've got the people who want to read more, and need to be convinced before buying anything (Perfect for your Squeeze Page) and you've also got people who want to just cut to the chase, and want that magical formula. (Perfect for directly linking to a CB product)

        Hope this helps somebody!
        First, congrats to your testing and increases in sales/conversion!

        You've just experienced one of the key truths in Internet marketing - try things for *yourself*.

        Never take on face value what others say - you never know if you might be the exception or the rule.

        Best of skill for your continuing success!
        Signature
        {{ DiscussionBoard.errors[4904769].message }}
        • Profile picture of the author GoodnightSweetRatRace
          Originally Posted by barbling View Post

          First, congrats to your testing and increases in sales/conversion!
          Thanks

          Originally Posted by barbling View Post

          You've just experienced one of the key truths in Internet marketing - try things for *yourself*.
          Yup! It seems to be one of the key factors to success. You can read ebooks and forums all you like, which is great. However, you don't really 'learn' until you actually try it for yourself.
          Signature

          {{ DiscussionBoard.errors[4904824].message }}
      • Profile picture of the author Gary M.
        Thanks for sharing. It actually makes a lot of sense and I'm going to try it out for myself. Thanks for sharing such detail.

        Originally Posted by GoodnightSweetRatRace View Post

        Wow, I forgot about this thread, but I did test this and I'm glad I did now.

        Turns out that a mixture of direct linking to a clickbank product, AND linking to my squeeze page, was by FAR the most effective. I now direct link to a very good converting CB product in the beginning and middle of my articles, and only advertise my squeeze page at the very end. This simple change has pretty much doubled my sales, and my opt in rate has increased by 10-15% (No BS)

        Many people say, you shouldn't 'direct link' to a CB product because your losing potential prospects, which is true. However, the same principle applies to ONLY promoting your squeeze page. Not everyone wants to read emails - that is just a simple truth. So the solution is pretty obvious when you think about it. Promote BOTH.

        There seems to be two types of people. You've got the people who want to read more, and need to be convinced before buying anything (Perfect for your Squeeze Page) and you've also got people who want to just cut to the chase, and want that magical formula. (Perfect for directly linking to a CB product)

        Hope this helps somebody!
        Signature

        {{ DiscussionBoard.errors[4907146].message }}
  • Profile picture of the author JCorp
    That's right. There's all sorts of people out there and if you want to cater to all of them, testing the many options can really show you where the money is...
    {{ DiscussionBoard.errors[4905469].message }}
  • Profile picture of the author Nathan2525
    Originally Posted by GoodnightSweetRatRace View Post

    Is it wise to advertise your squeeze page at the very beginning of an article / top of your website so it kinda slaps them in the face? At the moment I only link in the middle of my articles and at the very end, simply because if people can't read that far down on my website, then what are the chances of them reading through my lengthy emails?

    Am I right for thinking this? Or should I start being more aggressive so they literally cant miss it?

    Appreciate responses.
    It's going to depend what market you are in
    and the relationship you have with your readers
    but a good rule of thumb is the 'Give and Take'.

    If you give really high quality content then the reader
    is going to want to see more.

    If you give crap content, even if there is a link at the
    beginning, they are likely not to click on it.
    {{ DiscussionBoard.errors[4907160].message }}

Trending Topics