The company I work for wants to take a URL and turn it into a directory. The example I am going to use is trophies. We want to call the website www.BestTrophyComapnies.com
(or something along that line). In this directory we are going to list our competitors (along with our site). We are going to give each of our competitors a cool badge to put on their homepage that says something along the lines of "BEST Trophy Company!" and it will have a cool avatar with it. Essentially we want as many of our competitors as possible to link to the directory and then we are going to have our actual site take up the ad space (which is fake because we own the directory) on the directory. A guy on our team came up with this philosophy and thinks that we will steal a lot of link juice from our competitors and this link juice will be very valuable.